Meghan Markle is said to be preparing for ‘yet another relaunch’ in the world of business following her deals with Netflix, Spotify and her jam business As Ever
Meghan Markle is said to be preparing for ‘yet another relaunch’ in the world of business. The former actress, 44, famously married Prince Harry in 2018 but they rescinded their royal duties just two years later so they could live out a more private life in LA.
Since then, the pair have fronted multi-million dollar documentaries, and Meghan hosted a short-lived podcast on Spotify. In 2022, the couple starred in Harry & Meghan for Netflix, and she went on to front the lifestyle series With Love, Meghan for the streamer, which has so far ran for two seasons and is yet to be renewed for a third. The couple currently have a ‘multi-year, first look deal for film and television projects’ with Netflix.
What’s more, Meghan also heads up her company As Ever, and famously launched it by sending out samples of her jam to her celebrity pals earlier this year but was said to be feeling ‘lost’ as the whole thing appeared to have not worked out.
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Now, a PR guru has claimed that the former Suits star is gearing up to reinvent herself again. They told the Daily Mail : “It’s Meghan 3.0. She’s on manoeuvres and looking for yet another relaunch.” It all comes as Meghan is set to lecture as a ‘high-profile business founder’ at Fortune’s Most Powerful Women summit in Washington DC, and will feature in a lineup with former US presidential candidate Kamala Harris and actress Selena Gomez.
Since its launch in April, Meghan’s As Ever brand has released a variety of products, including wine, with several collections selling out within minutes. Yet, no official sales figures have ever been disclosed.
A friend close to the Duchess told the Daily Mail: “At the moment she is literally lost because the whole jam-making business did not work out in the way she thought it would.” “Nobody has seen any figures, but I don’t think they are that good. I know they just released a Sauvignon Blanc, but it’s not going to make her lots of money because Netflix owns the business.”
Netflix is a partner in As Ever, with Alison Boshoff from the outlet stating: “This would be disputed by Meghan, but certainly the streamer is an investor and will be taking a big slice of any profits.
“It is also heavily involved in running the business as Meghan, despite her talk of being a ‘female founder’, is entirely inexperienced in commerce.” During an interview with Bloomberg this summer, Meghan stated that Netflix is her only partner and investor in As Ever.
When asked about her vision for her brand, she responded, “I don’t want it to feel generic, cookie-cutter, or phoned in.” However, a friend of the Duchess told the outlet: “She just wants to make money, she wants to be a billionaire The trouble is, she doesn’t know how.”
The Duchess recently took to her brand’s lifestyle brand’s Instagram page to quietly share that a new wine would be added to the range: a 2024 Marlborough Sauvignon Blanc from New Zealand.
Meghan subtly announced the new offering with a coded post on social media, with the caption reading: “We heard you missed us. We’re back…and we brought a friend.” With one hidden post about the new tipple shared online, Meghan then jetted to France for her whirlwind appearance at Paris Fashion Week, with her new wine flying under the radar.
Meghan’s two-picture post on Instagram first showcased a gift box of her famous apricot spread and orange marmalade, both of which are already staples in the As Ever range, before another image shows a bottle of the new wine in an ice bucket.
The official As Ever website revealed more about the white wine, which is the third varietal of wine available for sale from the Duchess of Sussex’s brand.
“Our first Sauvignon Blanc is bright and balanced, with citrus aromatics, a smooth finish, and refreshing versatility,” an official description says. “Crafted for everyday dinners and celebratory gatherings alike, this thoughtfully made wine is perfect for sharing, gifting, and savouring in every season.”
Priced at $30 (£22) per bottle and sold in sets of three ($90), half cases ($159) and full cases ($300), As Ever’s new Sauvignon Blanc is priced the same as the line’s 2024 Napa Valley Rosé and the sold-out 2023 Napa Valley Rosé.
Source: Mirror
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