This year, Meghan Markle has surprised Royal fans with her considerable Instagram activity and presence. The 43-year-old Duchess of Sussex has been using her platform to promote the launch of her new lifestyle brand “As Ever” by sharing various posts, many of which were shot at their Montecito home.
She confirmed with a photo post that the launch is scheduled for this spring and shared a video this week introducing the brand, which was initially called American Riviera Orchard. Meghan has already attracted 1 since making her social media debut last month. 9 million followers.
Meghan only follows one account, that of her own brand, in a move that might raise questions among her fans. @aseverofficial, the brand’s account, boasts 645,000 followers and a single post announcing its spring debut, which reads: “You’re warmly invited: As ever, coming Spring 2025. “
Meghan’s return to Instagram comes just before the premiere of her Netflix series “With Love, Meghan”, originally scheduled for last month.
Due to the California wildfires, the release of the eight-episode show was delayed, now set to premiere on March 4. A post shared by @aseverofficial, reports the Express.
The Duchess of Sussex, Meghan Markle, first revealed her latest venture with Netflix on January 2 by posting the series’ official trailer on Instagram. At that time, she expressed her enthusiasm, writing: “I have been so excited to share this with you! I hope you enjoy making the show just as much as I do. “
Meghan’s “As Ever” project may be cancelled just weeks after the debut of this new Netflix series.
Meghan’s new As Ever logo is also becoming contentious just hours after it was unveiled.
The intentional placement of the palm tree and hummingbirds on the emblem has revealed the thinking behind the branding that replaces American Riviera Orchard, though. The two hummingbirds, which are a favorite of the Duke, who is a keen birdwatcher, are thought to be the couple’s California home, with the palm tree a nod to Harry.
The Mirror understands that as part of the process of creating the logo, Meghan’s team undertook “comprehensive” global searches of registered trademarks. The mayor of Porreres, a town on the Spanish island of Majorca, claims the logo is strikingly similar to their coat of arms and has gone so far as to claim that it is a “complete copy” because it also features a palm tree and birds.
The town’s heraldic coat of arms dates back to 1370, according to Mayoress Ms Mora, and its reproduction is “part of Porres’ idiosyncrasy, of its heritage and cultural identity.” She stated that they are calling for the removal of the logo, but that they are not in a position to bring legal action against them for plagiarism.
A small town council like ours is not in a position to fight against the English crown, according to Ms. Mora. We initially thought it was a joke because we didn’t really understand why they wanted to copy our coat of arms and where it had come from, she explained to Vanitatis. “
Source: Mirror
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