Manchester United and Adidas have agreed to a 10-year extension that will cost at least £900 million.
The Glazer family, American owners, is still debating selling United.
According to United’s CEO Richard Arnold, the partnership between Manchester United and Adidas is among the most well-known in the world of sports.
“Our partnership, which has its roots in the 1980s, has undergone a decade of innovation with some of the most cutting-edge sportswear designs and technology.”
Adidas had previously provided United’s uniforms from 1980 to 1992, and the two parties’ most recent collaboration started at the beginning of the 2015–16 season.
The new agreement, according to United, “has a minimum cash guarantee of £900m, subject to certain adjustments.”
The original contract between United and Adidas links a portion of the yearly payments to the team’s Champions League participation, according to United, which released its most recent annual report.
The three-time champions, who were not selected for 2022–2023, will return to Europe’s top club competition this year.
The Champions League’s annual payments would be cut by 30% under the new agreement if it wasn’t played in two consecutive seasons.
Since its reintroduction in 2018, the club claimed that the new agreement will focus more on the women’s team.
“Adidas and Manchester United are two of the most significant brands in international football, so it is only natural for us to continue our co-operation,” said Bjorn Gulden, the chief executive of Adidas.
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