A brand-new product from SKIMS that claims to help you wake up with a “seriously sharp and contoured face” and that claims to help you sculpt your face has been introduced, but critics question whether it’s overstepping the boundaries of beauty standards.
Kim Kardashian’s SKIMS brand has never held back when it comes to unconventional standards of fashion lines – but the latest launch has left people divided. From bras with fake nipples on show to micro bikinis that would struggle to even cover a Dorito, it’s a brand that always gets people talking.
Renowned for their ultimate body shapewear, promising sleek silhouettes and serious tummy control knickers, the $3billion (£2.2bn) SKIMS empire has just released Seamless Sculpt Face Wrap designed to give you a snatched and sharp jawline, reduce puffiness and improve facial definition – apparently.
Amid the launch, Mirror writer Danielle Kate Wroe called for the product to be “stopped”. The shapewear, inspired by lymphatic drainage massages comes in two colours and tightly wraps around your face and neck and fastened with a Velcro strap. It’s designed to be worn to bed, in the hope you wake up with a seriously sculpted face – but does it work?
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Because the contraption is infused with collagen yarns and the new launch has already sold out, Kim claims, as she only announced it on July 29. It is an “absolute necessity.” Shopping enthusiasts are hoping to emulate Kim’s extremely-sculpted face shape, which costs an astonishing £52.
With many calling for women to just “sleep in peace”, they aren’t convinced this product is a good idea – including renowned skincare guru and expert Caroline Hirons, was seen chiming in on the Skims Instagram comments, asking: “Is it April Fools?”
There is absolutely no science to support this, according to another Instagram user. Save your money, I assure you, I looked (I’ve always had a double chin). While others compare it to The Handmaids Tale and Hannibal Lecter, criticizing the “disturbing” product and urging women to adhere to these beauty standards are done,
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The collagen yarn, according to Olga Skydan, a dermatologist and member of the Medical Expert Board at the face yoga app Luvly, “as one of the product’s unique selling points,” sounds scientific, but it’s “largely a marketing ploy.”
“Collagen yarn” refers to textile fibers that have been infused with fish or bovine collagen peptides,” she told The Mirror. These are used in some clothing to moisturise or condition the skin. The problem is that collagen molecules cannot be easily penetrated through a garment or the skin barrier.
She compared it to a Gua Sha and said it couldn’t help but promise a snatched face. She claimed that “Gua sha is based on traditional massage techniques that promote lymphatic drainage and blood flow.” The SKIMS face wrap, on the other hand, uses a compressive formula to resemble it. Similar to sleeping upright, it can temporarily lessen puffiness. Make no mistake: This place is not experiencing rejuvenation.
The expert also notices concerns about the product’s language. The labeling of the product, “Seamless Sculpt,” and “sculpted,” and other similar adjectives, feeds into a dangerous obsession with female facial perfection and symmetry, and implies that natural softness or aging can be concealed or corrected. Additionally, the fact that the solution is advertised as something for multitasking at home suggests that we should always be optimizing ourselves, even when we are not moving.
according to the expert, there are many effective, non-invasive options available. For instance, professional-grade radiofrequency and ultrasound can stimulate collagen and elastin, and homemade products like retinoids and peptides can help increase skin density over time.
The foundation of skin health is still maintained through a protein-rich diet, adequate hydration, and good sleep.
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Source: Mirror
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