The viral sensation’s rise to fame is explored in a new Channel 4 documentary.
A 26-year-old builder from Newcastle experienced a lads’ holiday like no other this summer, rapidly transforming into an internet phenomenon after footage of him dancing in Ibiza went viral online.
The clip featuring Jack Kay took TikTok by storm, with his signature bowl cut, tattoos and hefty chain epitomising the archetypal British holidaymaker abroad, securing him the nickname ‘Ibiza Final Boss’.
The social media sensation’s remarkable journey is now examined in a fresh Channel 4 documentary. Launched yesterday (September 24) on the broadcaster’s streaming platform and YouTube, The Ibiza Final Boss: UNTOLD chronicles Jack as he navigates his unexpected celebrity status.
The program’s description reads, “Documentary following viral sensation Jack Kay aka the Ibiza Final Boss, investigating how much money you can make when you become notorious after a spontaneous moment is caught on social media.”
Jack discusses his spending habits, career goals, and parenting goals to ensure his young daughter is “set for life” during the episode.
He admits that because he has a young daughter back home, “I’m trying to keep myself on a level head with it.” It’s unbelievable that I didn’t have anything growing up, so I gave her the life she now can have.
He also reveals precisely how much cash he’s raked in from his viral stardom so far, reports the Daily Star.
His mate directly asks him, “What’s the dough like,” in a scene, which makes the famous adage that his viral success has been fueled by the sum of money he’s spent on his personal savings in the six weeks that have passed.
Before revealing that it’s “a little bit more” than £800,000, he instructs his pal to “pick a number.”
Jack is portrayed in another scene in the movie posing in his brand-new Range Rover, which he claims he bought after taking an undeniably legendary vacation to Ibiza.
A Range Rover SVR was the vehicle I purchased when I returned from Ibiza. He claimed that he purchased it with his first pay check, which was around £55,000 or something.
“To come and buy this was one of the best things.”
Watch the entire documentary below.
He also acknowledges how much money he spends each week making three trips to the barber shop to keep his iconic haircut, which costs £80.
Jack’s precise earnings are never disclosed in the documentary, but he is making money off of club visits, media appearances, brand partnerships, and complimentary experiences, including one free trip on an Ibiza yacht worth well over $10,000.
He has already signed a clothing deal with boohooMAN and is also working hard to establish his own vodka brand.
Source: Mirror
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