Eva Herzigova, a renowned supermodel in Czech fashion, is still in high demand today, but she prioritizes her family and her ethical fashion stance.
Timeless supermodel Eva Herzigova barely looks a day older than her Wonderbra hey day more than two decades on.
Now 51, the Czech catwalk queen famously fronted the iconic “Hello Boys” campaign, which saw the star featured on billboards across the country. Her traffic-stopping advertisement was so eye catching it was rumoured to have caused accidents due to drivers being distracted and propelled her to international fame more than 25 years ago.
Eva hasn’t changed much – last year, she donned a lacy black push-up bra once more last year for the Victoria’s Secret fashion show, adding a thong and a sheer coverup to dazzling effect.
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When the model won a modeling competition in Prague and traveled to Paris, the fashion capital, at the age of 16, the star won. She played Marilyn Monroe in a Guess advertisement for the jeans company when she was 21 years old, and she later made an appearance in the Wonderbra campaign.
The model was accompanied by the message “Hello Boys” as she gazed down at her Wonderbra-enhanced breasts in the iconic ad. Fans adored the campaign, which according to a study by the University of Michigan Business School, managed to sell one push-up bra every 15 seconds in the United States between 1994 and 1995 despite some critics who thought it was incredibly sexist.
Eva was promoted to the same supermodel category as Kate Moss, Kate Moss, and Christy Turlington, and she eventually succeeded in pretty much everything in fashion.
The Czech graced the covers of numerous magazines, including Playboy and Sports Illustrated, and became Victoria’s Secret. Eva also appeared in the Girl Panic! music video, which MTV censored because it was too provocative.
The model continues to front magazine covers like W and model for brands including Givenchy, with photos on her Instagram showcasing her ageless looks.
She also shares some unusual snaps off-duty, such as those of photos of her traveling in the desert and a candid photo of her sticking her tongue out because of “silly birthday girl.”
Eva and Gregorio Marsiaj, an Italian businessman, have three children today. Eva has started a campaign for slow, ethical fashion because the family resides in Turin, Italy.
She told El Pais magazine last year: “I don’t know why brands don’t slow down and go back to doing two collections a year like they used to. Now, they all do a pre-collection, a cruise collection, a capsule collection… That involves moving large production teams and generates an enormous amount of waste.”
Source: Mirror
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