I attended Topshop’s runway show in Trafalgar Square, and it was more than a comeback: the brand truly felt like itself once more, from the crowd to the clothes, the atmosphere, and the atmosphere.
Over the weekend, Topshop took over Trafalgar Square, marking their return to the fashion industry.
Topshop unveiled their most recent collection at an open-air fashion show in central London for the first time in seven years. After years of being a part of ASOS, the event also celebrated the launch of the brand’s standalone website.
Following the demise of Arcadia Group, Topshop became a part of ASOS since 2021. Topshop’s identity has frequently felt hidden in plain sight because ASOS has more than 800 brands in stock.
But this year, they’re stepping forward and doing it boldly. In May, they hosted a exclusive pop-up with Defected Records – where they showcased a new collection inspired by Ibiza fashion, followed by another campaign pop up at Tottenham Court Road’s Outernet, this time featuring an exclusive live DJ performance by Wes Nelson.
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It was a blast from the past, a reminder of when Topshop was more than just a store, but also a fashion mecca, for me and many others who attended. a place that stylefully brought people together.
Trafalgar Square was packed; from loyal Topshop fans to supermodel Cara Delevingne and even London Mayor Sadiq Khan. Speaking to Sky News, Cara said: “It was like nostalgia mixed with something eclectic but also something brand new. For me, it really brings back a time of exploration of my own fashion sense because I think for me at Topshop I got to discover so much.”
A live DJ played music that was on point with the fits coming out, and the energy was high. Standout pieces from the collection include structured leather jackets, oversized tailoring, dramatic coats, and a strong focus on denim, which so many people have missed. Additionally, the brand’s renowned range was showcased in slick eveningwear and layering knits.
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The decision to stage a physical runway show for the company signaled confidence in their relaunch. From the clothing to the music, the atmosphere was unstoppable. This one stood out because I attended all three of their events this year. It had a powerful and nostalgic feel. Not many companies can resurrect after years of silence and still do so.
The absence of a dress code helped the crowd, who was diverse, stylish, and expressive. That choice allowed the event to feel true to the values that Topshop has always embodied: individuality, self-expression, and a sense of style without restrictions. I had no idea what to wear at first, but I soon realized there was no wrong choice, which was lovely.
It was refreshing to see that the brand was acknowledging its roots while also looking forward, as Denim had always been a defining component of Topshop’s identity.
This Topshop event felt different from the previous one I’ve attended this year. It was a clear indication that Topshop is stepping out of the shadow of ASOS and reintroducing itself on its own terms. It was loud, bold, and hard to miss.
Source: Mirror
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