Once upon a time, the latest designer handbag was the must-have accessory for any A-lister. However, these days, it’s all about having a moisturiser with their name on it – and it’s not hard to see why.
Big stars like Rihanna, Kylie Jenner, and Kim Kardashian have made money by shifting their focus from beauty, which in turn motivates others to seek their own skincare niche. However, many people are questioning the caliber of these products and whether the overcrowded market actually needs another brand as more and more celebrity brands start to emerge.
Here, I delve into four brands from famous faces to find out…
rhode
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Hailey Bieber’s brainchild, rhode stands out with its unique selling point: it’s both affordable and blends potent skincare ingredients like peptides and antioxidants. Its carefully crafted formulations emphasize barrier protection and hydration, making it a popular choice for those seeking a simplified skincare routine and a “glazed donut” glow, which Hailey herself coined.
Top launches: Glazing Milk, £32, Peptide Lip Treatment, £16, Barrier Restore Cream, £29
Is it worth the hype?
From my perspective, it’s a resounding yes. After hearing the reports from US journalists, I was eager to try the products when they were released in 2022. The lip treatment is the best balm I’ve ever used, it’s thick, hydrating and cured my chapped lips in less than 24 hours. My sensitized skin has also benefited from using the barrier cream. A big thank you from my face, Mrs Bieber.
Fenty Skin
This is a brand that hardly needs an introduction. Rihanna’s Fenty franchise has been dominating every space it enters, whether it’s make-up, lingerie or perfume.
Skincare, which was added in 2020, has seen a lot of success because of its catchy names, targeted formulas, and mid-range price points. Plus, it doesn’t hurt that Rihanna herself uses and promotes the products on her social media platforms.
Top launches: Cherry Dub Superfine Daily Cleansing Face Scrub, £20, Thicc N Smooth Rich Peptide Eye Cream, £29, Melt Awf Jelly Oil Makeup-Melting Cleanser, £25
Is it worth the hype?
I did anticipate her skincare to be good, and it is, given how inclusive and flawless she is with her makeup. The jelly cleanser is, without a doubt, the best cleanser I’ve used. The pump’s clever design makes the balmy liquid feel silky on my skin. My undereyes’ texture and tone have also been significantly improved by the eye cream.
Florence by Mills
You might have seen this on the shelves of Boots, a skincare line created by Millie Bobby Brown from Stranger Things. And if you thought it was aimed at a younger audience, you were be correct.
Millie markets her affordable, vegan-friendly and cruelty-free range of products primarily to Gen Z shoppers, but it does feature some hydration-focused essentials that benefit all ages and skin types – especially if you’re looking for an introduction to the complex world of skincare.
Top launches: Dreamy Drops Hydrating Serum, £20, Surfing Under The Eyes Gel Pads, £24, Florence by Mills Spot a Spot Patches, £12
Is it worth the hype?
When this brand first launched in 2019, I must admit that I was a little irritated by it. I was curious what insights she could add to the already crowded skincare market because she was only 15 years old at the time. Despite the fact that the products are indeed good, I have to accept my doubts.
I’ve repurchased her spot stickers – because, yes, acne can occur at any age – and I’m fond of the eye gels. I believe there’s room in the market for Mills.
Kora Organics
If you weren’t familiar with the brand, you wouldn’t immediately recognise it as celebrity-owned. Just like veteran supermodel Miranda Kerr herself, Kora Organics is understated and elegant, focusing on active and certified organic ingredients. A lot of research and development goes into each launch, all overseen by Miranda herself.
Top launches: Plant Stem Cell Retinol Alternative Serum, £68, Turmeric Glow Moisturiser, £56, and Minty Mineral Hydration Mist, £40
Is it worth the hype?
Although the products are fun to use, they cost more than I would normally spend on skincare. If you’re into organic and preservative-free, I reckon it’s well worth giving the brand a whirl.
Given that my sensitive skin can’t handle high-strength retinoids, I wouldn’t switch out my current moisturiser for Kora’s product because of the new retinol alternative, which uses bakuchiol and alfalfa extract to slow down visible signs of ageing.
Source: Mirror
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