Emily Atack will take over from Johnny Vegas as the face of a well-known British tea company.
Emily Atack has secured a huge new gig as the fresh face of iconic tea brand PG Tips, taking over from comedian Johnny Vegas. Famous for its legendary ad campaigns featuring the beloved plush monkey, PG Tips is adding a touch of glamour with Emily at the helm.
Over the years, comic Vegas appeared on screens alongside Monkey, a stuffed cuddly toy for the iconic adverts. Monkey first appeared on screens in 2001. However, just last year, the beloved character was retired from the PG Tips adverts before making a brief cameo in the Comic Relief telethon in the same year.
In 2001, Johnny starred alongside Monkey in an AI-assisted commercial. The pair’s role for PG tips was reprised in 2007 with the title “The Return” in the first advertisement.
“The PG Tips campaigns are the stuff of TV legends, and execs wanted a bit of glamour for this one,” a source told The Sun. “Emily is a household name and straddles all demographics — plus she genuinely loves a nice cuppa — so they felt she’d be perfect.”
Later this year, the entertaining commercial is scheduled to appear on television, giving viewers a fresh take on the brand’s timeless charm. The source stated that the advertisement will be released later this year and is “really good fun.”
Emily, 35, is an actress, comedian, and TV personality, best known for playing Charlotte Hinchcliffe in The Inbetweeners. She has appeared on popular shows like I’m a Celebrity… Get Me Out of Here!, where she finished as a runner-up, and later launched The Emily Atack Show, a mix of stand-up and sketches.
She has also taken on roles in films and other TV projects, building a career in both comedy and acting. While Emily is a familiar face to many across the UK, it looks as though the apple doesn’t fall too far from the tree as she has a famous mum.
Emily is the daughter of actress Kate Robbins, who starred in Death In Paradise. Kate. 66, first rose to fame after appearing on singing show Eurovision Song Contest in which she came third place in 1980, as part of the group Prima Donna.
After a humiliating meeting where executives made crude demands about her weight, Emily revealed that her hopes of entering Hollywood were shattered last year.
The actress, who has a number of UK roles under her belt, expressed her desire to establish herself in America, but she also acknowledged that it was a “brutal” process. She claimed that those around her believed she could cross the border, and that British caper movies like Get Luck and Outside Bet were meant to be her big break.
Before going into detail about a terrible meeting where someone rejected her because of her size, she said, “This is going to be the movie that will change your life forever, that will send you to Hollywood.” She said, “We’re not even going to think about seeing you again until you’re a size two [the UK equivalent of a size six,” she said at one meeting.
Emily continued, “I was so thin, and I was so hungry, and it wasn’t good enough.” I then decided, “I need to go home and have a cheeseburger.”
Thankfully, she recovered after appearing on I’m A Celeb in 2018 and receiving public support for her career. After Harry Redknapp became King of the Jungle, the actor came in second.
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