Alessandro Savelli, the star of Dragons ‘ Den, left the popular television series with empty hands and ended up with his pasta business, which earned him £40 million.
Dragons’ Den star Alessandro Savelli left the show empty-handed but ended up being worth £40million. The star co-founded and is the CEO of the popular Pasta Evangelists – a fresh pasta brand which originally started as letter box posted food kits.
Following his appearance on the show, Alessandro’s company is set to open 100 new restaurants across the UK in the next few years, including in the Midlands, Scotland and in the south of England. In a recent chat with The Grocer, the CEO discussed the brand’s plans to expand.
He claimed that the company is investing $30 million in new restaurants. He explained that “the demand for our fresh, expertly prepared artisan pasta is growing.”
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“Our goal is to become the UK’s quickest-growing, casual dining hotspot and the sexiest place to eat for pasta lovers of all ages”…
He continued, “We are confident that our business model is robust and dynamic, but the hospitality industry is currently going through tough times.”
The trend has already been reversed by us with the confirmed opening of five additional restaurants in the next three months and more to come.
In 2018, Alessandro and his business partner Finn Lagun requested a £75,000 investment and a 2.5% share of the company at the show. Jenny Campbell called Finn “delusional” and “a disaster,” and they rejected their pitch.
Anshu Ahuja, who entered the Den in an episode that aired, hoped to get £100, 000 for 3% of her business, DabbaDrop, was one of the many people who received rejection on Dragons’ Den.
The founder and her business partner had completed their sustainable takeaway venture in 2018, which had been inspired by Mumbai’s dabbawala system, in 2018, and had already raised more than £3, 000.
The entrepreneur was looking for investment from the likes of Peter Jones, Sara Davies, Touker Suleyman, Deborah Meaden, and Steven Bartlett to help upscale DabbaDrop and encourage its growth outside of London.
Anshu was unable to persuade the Dragons to invest despite the inspiring ethics behind the sustainable product and the fact that DabbaDrop had already generated more than £800,000 in its most recent year.
She stated in a statement about the show that, given our extensive work before Dragons’ Den and our own fundraising campaign, the £4 million valuation was independently determined based on our £850,000 in revenue and the 1,500 subscriber lifetime value, which is close to £400 per subscriber. We also had a 1, 000-person waiting list at the time, which is currently, even before airing, at 4, 000 people.
Anshu was aware that pitching her business on national television was a “risk,” but she was willing to take it because the team was raising money for DabbaDrop when the show was approached.
They had already attracted more than £2,000 in investment, had received millions of Instagram views, and pledged more than £1, 000,000.
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Source: Mirror
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