Coleen Rooney’s jungle ‘secret weapon’ Applied Nutrition launches star-studded pop-up store

Applied Nutrition’s first-ever pop-up store in Liverpool attracted a host of A-list names to celebrate its opening, with Coleen Rooney’s wellness brand taking centre stage

The grand opening of Applied Nutrition’s first-ever pop-up store in Liverpool was a star-studded affair, attracting celebrities from the worlds of fitness, sport, and television.

Coleen Rooney, who recently invested in the brand, supported the event, which included the presence of numerous famous people, including football legends from Leicester City, Liverpool legend Jamie Carragher, boxing champion Callum Smith, and Love Island’s Gemma Owen, Hollyoaks actress Nicki Sanderson and her boyfriend Anthony Quinlan.

VIP guests were treated to the brand’s top-selling products, from protein powders and pre-workout supplements to protein waters. One standout product was the Hair, Skin, and Nail collagen supplements, a favourite of Coleen Rooney herself, showing her personal influence on the brand’s offerings.

Fans can anticipate seeing Coleen make a grand appearance in the upcoming weeks despite the fact that she was unable to attend the launch due to her recent appearance in the I’m A Celebrity jungle. The media personality and entrepreneur is also gearing up for the upcoming January launch of her own line of products at a glittering event in London, boosting the growth of her expanding wellness empire.

Thomas Ryder, CEO of Applied Nutrition, expressed his enthusiasm about the company’s growth and the support from industry leaders: “This is a pivotal moment for us as we expand our brand’s presence, and we couldn’t be happier to have such a fantastic turnout to celebrate with us”, he said. “We’re beyond excited to have Coleen visit the store soon to promote her own line of Applied Nutrition products,” says Coleen, “having some of the biggest names in the industry here today.”