Coleen Rooney lands first major deal post I’m A Celeb – and it’s set to make her millions

Coleen Rooney finished as the runner-up in the 2024 season of I’m a Celebrity… Get Me Out of Here!, coming second behind Danny.

Before entering the jungle, she secured a lucrative deal with wellness brand Applied Nutrition, known for its health supplements. In January, the wife of former football player Wayne Rooney is expected to launch her own product line with the company, which experts predict will significantly increase her finances.

Sources revealed Coleen cleverly brought the brand’s hair, skin, and nails capsules with her into the jungle as part of the partnership. A source told The Sun: “Coleen was definitely taking the hair, skin &amp, nails collagen capsules every day in the jungle. Even after weeks of grueling trials, she was consistently glowing, and there was a lot of positive social media buzz about how amazing she looked.

People are claiming that the Applied Nutrition products she was using were to blame for the huge increase in interest, they continued. I’m A Celebrity viewers have been left breathless by Coleen Rooney’s ability to maintain her skin’s freshness and flawless appearance after days of grueling bush tucker trials and sleepless nights in the Australian outback.

Taking to X, formerly known as Twitter, to praise her flawless complexion, one user wrote:” Very jealous of Coleen Rooney to be in a jungle for 3 weeks and still have an amazing skin complexion. “

Another person said, “I’m sorry, but how does Coleen Rooney get her skin to glow that way. The most crystal-clear skin I’ve seen on television is written by “A third writer,” Coleen Rooney said. “A fourth added:” Coleen Rooney’s skin is perfect, “while a fifth penned:” Dreaming of having skin like Coleen Rooney. “

Collagen-rich beauty supplements Coleen reportedly popped in the jungle are. Coleen, who is known to maintain skin’s hydration and suppleness, so much that she even invested in the Applied Nutrition pills (£19.95) before traveling to Australia to spend some time in the jungle.

In September, Coleen agreed to take over as brand’s face. Since then, she has been acquitted of holding the position of lead female ambassador for Applied Nutrition, and she recently unveiled a massive billboard in central London to promote her new position in preparation for her I-am-a-celebrity appearance.

In her new position, Coleen will be using Applied Nutrition’s sought-after products, including collagen, diet whey protein, protein bars, vitamins, and minerals”. Balancing my role as a mum and managing my personal life can be challenging, but it’s important for me to stay healthy and energised, “Coleen stated.

I’ve always had a desire to look after myself, and Applied Nutrition has impressed me with their products’ quality. The star said when her new role was revealed in September that “the collagen and the diet whey protein really make a difference and something I’m using at home, in the gym, or just enjoying my regular Reformer Pilates sessions.”

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Source: Mirror