Premier League TV viewing figures drop on Sky & TNT

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Premier League television viewing figures on Sky Sports were down 10% last season, with the lack of jeopardy in the title race and relegation believed to be behind the reduction.

It showed 128 games last season, while TNT Sports, which broadcasted 52 matches, had a 17% reduction in its year-on-year figures.

The drop in Sky viewers comes after two record-breaking seasons in 2022-23 and 2023-24, where Manchester City beat Arsenal to the title – the latter on the final day.

While Sky says numbers tracked closely with the 2023-24 season, there was a drop off over the final six weeks of the campaign.

That has been blamed on the title race being settled early and no compelling relegation narrative at the other end of the table.

It is also thought Sky’s new EFL deal, in which more than 1,000 games are broadcast a season, could have impacted Premier League figures with audiences offered more options.

Next season will see even more live Premier League matches on TV when a new record £6.7bn domestic broadcast deal starts.

Sky will show at least 215 top-flight games live, up from 128, including all games moved to Sundays because of clubs’ involvement in European competitions.

TNT Sports will retain its 52 games, including the Saturday 12:30 kick-offs and two midweek rounds, but there will be no Amazon Prime coverage for the first time in six years.

A report last month said live sport, including football, was being pirated on an “industrial scale” by people illegally streaming.

Bosses of the major rights holders, Sky and DAZN, have previously warned piracy is causing a financial crisis in the broadcast industry.

The increasing cost of rights deals results in higher prices for fans at home, especially if they choose to pay for multiple services to watch their team play.

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  • Premier League
  • Football

Sky’s Premier League viewing figures drop 10%

Getty Images

Premier League television viewing figures on Sky Sports were down 10% last season, with the lack of jeopardy in the title race and relegation believed to be behind the reduction.

It showed 128 games last season, while TNT Sports, which broadcasted 52 matches, had a 17% reduction in its year-on-year figures.

The drop in Sky viewers comes after two record-breaking seasons in 2022-23 and 2023-24, where Manchester City beat Arsenal to the title – the latter on the final day.

While Sky says numbers tracked closely with the 2023-24 season, there was a drop off over the final six weeks of the campaign.

That has been blamed on the title race being settled early and no compelling relegation narrative at the other end of the table.

It is also thought Sky’s new EFL deal, in which more than 1,000 games are broadcast a season, could have impacted Premier League figures with audiences offered more options.

Next season will see even more live Premier League matches on TV when a new record £6.7bn domestic broadcast deal starts.

Sky will show at least 215 top-flight games live, up from 128, including all games moved to Sundays because of clubs’ involvement in European competitions.

TNT Sports will retain its 52 games, including the Saturday 12:30 kick-offs and two midweek rounds, but there will be no Amazon Prime coverage for the first time in six years.

A report last month said live sport, including football, was being pirated on an “industrial scale” by people illegally streaming.

Bosses of the major rights holders, Sky and DAZN, have previously warned piracy is causing a financial crisis in the broadcast industry.

The increasing cost of rights deals results in higher prices for fans at home, especially if they choose to pay for multiple services to watch their team play.

Related topics

  • Premier League
  • Football

Ryan considered retirement after losses to Mayer

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Derby’s Sandy Ryan says she considered retiring from boxing after successive defeats by Mikaela Mayer.

Ryan, 31, lost her WBO welterweight world title to Mayer in controversial circumstances last September before being beaten in the rematch in March.

After two emotionally and physically draining encounters in the US, Ryan admitted she was devastated with her performance.

“Mid-fight I fell asleep as in stopped reacting, stopped doing what I normally do,” Ryan told BBC Radio Derby.

“I remember being in the corner and my brother and [coach] Kay were like ‘what’s wrong?’ I was in my own world. I just can’t explain it.

“It’s not the best place to be in one of the biggest fight of your career.”

“After the fight, I thought I was done,” she added.

“I was finished boxing. And then a few weeks after, I had been back home for a while and after a few weeks the fight was still in me. I still have so much to give.”

Ryan’s first encounter with Mayer was marred by an unknown person throwing paint over the Englishwoman as she was leaving her hotel on fight night.

Ryan described the scorecards in the first fight as “questionable” but had no complaints about the rematch, which was a unanimous points win for the American.

She said camp was “mentally” tough and she suspects she carried a lot of the effects of their first dramatic fight into the rematch.

“I tried to not bring it with me, but in the back of my head it was always there,” she said.

“I tried to be too relaxed and not be as aggressive or have that fire. But maybe when I look back, maybe I was too relaxed and not reacting to certain things which kind of made me a bit more calm.

“In the fight game, yeah it’s good to be calm but I am an aggressive fighter and I needed that.

Cyborg – What next for Ryan?

Mikaela Mayer ducks under a punch from Sandy RyanGetty Images

Ryan says she expects to make her return to the ring in August in the United Kingdom, with her management currently searching for an opponent.

Cris Cyborg, a former UFC and PFL world champion in MMA, is one name being mentioned and Ryan asked her team to explore the possibility of making that match-up.

The Brazilian has a 5-0 record in professional boxing, with her most recent bout in May.

“Her profile is big,” Ryan said of Cyborg. “I saw she was calling out Claressa Shields, which is just crazy.

“It would be great – I’d be happy if they made that fight. She seems very confident, but it’s boxing, she wouldn’t beat me.”

Despite her interest in Cyborg, Ryan says it is more likely she will have a tune-up fight.

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  • Boxing

Data, downloads and detective work – chasing rugby’s salary cheats

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Andrew Rogers has lots of pieces of technology to help him. A Batphone-style hotline isn’t one, though.

“It is not a case of having a red phone in the corner that lights up,” says Rogers, the Premiership’s salary cap director.

Instead, whistle-blowers concerned a club might have breached the £6.4m cap on players’ pay sound the alarm in more subtle ways.

“I’ve worked in rugby for nearly 20 years,” says Rogers, who set up the agent registration scheme at the Rugby Football Union (RFU) earlier in his career.

“It is a social sport and it is very valuable having a trusted network of individuals and people who will talk to you.

“It can be very informal. That is one of the joys of it – how you obtain information, how you assess it and understand the value of it, whether it’s credible.”

The Premiership has had a salary cap since 1999, with the aim of keeping the league closely fought and sustainable.

For owners with deep pockets and a yearning for success, though, it can be an irritation.

When it emerged in 2020 that Saracens’ dominance, titles and star-studded squad were underpinned by payments that breached the cap, their lawyers claimed the whole concept was unenforceable under competition law.

“There is a saying ‘never waste a crisis’, and that judgement against Saracens was a big springboard to enhance the whole system,” he says.

He now has an ocean of data to dive into.

Copies of players’ contracts, image rights deals and other employment arrangements are sent to Rogers within 14 days of being signed.

Every year, every club makes a declaration – signed off by the chief executive, director of rugby and other top officials – confirming how they reward players.

Every player also fills in an annual return detailing what they earn, their living arrangements, any companies they are involved with and information about their bank accounts.

Rogers and his team have full access to all club accounts over the past five years to audit those claims.

The numbers are then cross-checked against words.

Rogers interviews more than 40 officials and players from across the league, digging further into their finances and ferreting out any inconsistencies.

But he knows it is still not enough. His prying eye has to extend further.

“A lot of the time the stuff that’s really going on is ‘off book’,” he says.

“We can do all these brilliant things ‘on book’ and all the audits, but you know where someone is saying ‘listen, I’ll make sure you get this’, that’s more likely to be through a conversation via a WhatsApp or an email.

“That was one of the things that came out of Melbourne Storm case back in 2010 – the Australian rugby league team who had a big salary cap ‘rort’ as they call it there.

“There were lots of fake emails created to try and cover tracks.”

When they extend their investigations, Rogers and his team will harvest data from players and officials’ phones, searching for key terms that might refer to illicit, undeclared payments.

“It’s really key,” he says. “We will be looking at messages between agents, owners and players etc and it’s a very, very helpful and insightful medium.”

Sometimes Rogers doesn’t need a tip-off to spark a more in-depth probe. A club can bring suspicion on themselves.

“I look at the total value of a contract and consider whether it I would deem it market rate for that player,” says Rogers.

“We have a database of salaries and information, and I can slice and dice it depending on a players’ age, position, experience, be it international or Premiership.

“So if there’s a 25-year-old scrum-half who has played 40 games in the Premiership and has got two international caps, where does he sit with other people within that kind of range? Is there an issue there or not?”

For some clubs, there clearly isn’t. Many in the league are operating well under the cap. Last year’s champions Northampton have argued for a reduction.

Bath, runaway leaders at the top of this season’s standings and favourites to win their first English title in 29 years on Saturday, seem to be running closer to the line.

The depth and quality of their squad, which will be augmented by the signing of England wing Henry Arundell and Gloucester full-back Santiago Carreras this summer, is marked.

Steve Diamond, Newcastle’s director of rugby, said this season that they had done “magnificently”

Bristol counterpart Pat Lam estimated that Bath had spent several million pounds more on their squad than the Bears could muster.

Rogers says all 10 Premiership clubs are in communication with him to ensure they do not run the risk of beefed-up punishments that now include relegation and the removal of titles.

“There are a lot of clubs who will be in almost daily contact with me, checking things and making sure what they’re doing is right and wanting to make sure that any approach is appropriate and compliant within the regulations,” he says.

“The clubs will talk to me a lot, whether they’re way off the cap or they’re very close to it.”

Clubs can squeeze more talent under the limit by distributing pay unevenly across the course of a contract.

They might choose to backload a new deal in the knowledge that another high-earner will be off the books by the time it comes to pay up, flattening out their spending and staying the right side of the cap.

Credits for homegrown and international players also give them licence to spend more.

“Modern governance for me involves helping people work in the system,” says Rogers.

“It’s no longer the days where you set write a set of regulations, leave them on the shelf and then when low-hanging fruit happens, you dust off the book and take inappropriate action.

“This is about effective monitoring, good communication, support and education for those working within it and then constantly evolving the system to make it right for your own sport.”

On Friday he will get a chance to compare notes.

In London officials in charge of financial regulations across 20 different sports will get together to talk about how they chase cheats.

Among them will be representatives from football’s Premier League, EFL, Uefa, the Women’s Super League, Major League Soccer and La Liga, officials from the three biggest American sports leagues – American football’s NFL, basketball’s NBA, baseball’s MLB – and figures from motor racing’s Formula 1 and FIA.

“I speak to them a lot individually, but this is the first time we’re all getting together, which is really exciting,” says Rogers.

Samuel Gauthier will also be there. Rogers’ counterpart from France’s Ligue Nationale de Rugby has been busy.

Melvyn Jaminet lines up a kickGetty Images

Gauthier and Rogers meet at least twice a year, in Paris or London, and are close to formalising a data-sharing agreement that will help them compare contracts for a player swapping the Premiership for the Top 14 or vice-versa.

However, one question that Rogers, Gauthier or anyone at Friday’s summit can never be sure of is their hit-rate.

How much financial sleight of hand evades their detection?

“The system is now really robust,” says Rogers.

“Look at all the different information we get on a weekly and seasonal basis and the incredible set of tools we have – examining tax returns, bank statements, phones, emails and Whatsapps – if we need to go in and do a proper investigation on a club.

“All that goes a long way to reduce that risk.

“It would be foolish to say we’re pretty confident there’s nothing else going on – we’ve always got to keep an eye on things – but the system is in a strong place.”

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