Hailey Bieber sells beauty brand Rhode for $1billion just 3 years after launch

Hailey Bieber will continue to serve as the chief creative officer while selling her beauty brand Rhode to e. f. Beauty in a massive $1 billion deal.

The acquisition deal is expected to close in 2026 pending approvals(Image: haileybieber/Instagram)

Hailey Bieber is selling her beauty and skincare brand Rhode to e.l.f. Beauty in a deal worth up to $1billion (£740million). Announced on Wednesday, May 28, the acquisition marks one of the most high-profile beauty deals in recent years, according to Vogue Business.

In a press release announcing the acquisition, e.l.f. Beauty shared the deal includes $800 million in cash and stock at closing, plus a “potential earnout consideration of $200 million based on the future growth of the brand” over three years. The deal is expected to close in the second fiscal quarter of 2026, pending approvals.

Bieber’s role as founder will remain as she grows in her capacity as Rhode’s chief creative officer and head of innovation, overseeing creative, product innovation, and marketing. She will also serve as a new strategic advisor to the combined businesses.

Image of Bieber promoting Rhode products
Bieber has expressed that she has been looking for the right partner for her namesake business(Image: haileybieber/Instagram)

READ MORE: What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive

Bieber confirms that she has been looking for the ideal partner for her heirloom brand in an interview with Vogue Business. Finding a home for Rhode was a very scary endeavor, but when I met the Elf Beauty team, I could tell they had a strong sense of community, which made me feel good about the Rhode community.

Bieber praised e. l. f.’s disruptive approach to the beauty industry. She told Vogue, “Elf Beauty’s partnership offering was different than I could have gone to a table of suits (referring to brand suitors). According to E. l. f. Chairman and CEO, Tarang Amin found a “like-minded disruptor in Rhode.”

E. l. f. Beauty has long been regarded as a “dupe” brand but has gained a strong foothold in the beauty sector thanks to its consistent high quality and consistent low rollout of innovative products. According to Business of Fashion, E. l. f.’s sales have increased for 25 consecutive quarters.

Due in large part to its high-tech yet affordable skincare formulas and Bieber’s consistent online promotion, Rhode has grown quickly since its founding in 2022. The company generated $ 212 million (£157 million) in net sales from a limited number of products in its most recent fiscal year that ended in March 2025.

Image of rhode beauty products
Rhode’s limited product line and clean, innovative products have received widespread attention on social media(Image: haileybieber/Instagram)

Rhode’s success stands as a marked success in the landscape of failed celebrity beauty brands. News of the acquisition also comes after Rhode’s recent announcement that it will launch in Sephora UK by the end of the year and in Sephora Canada and US as early as the fall.

The news comes in addition to Rhode’s recent March launch of new pocket blushes. The Mirror’s beauty team and customers raved about Rose’s pocket blushes when they were released last year.

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H&M’s ‘gorgeous’ £35 bikini with ‘jaw-dropping’ design ‘looks great with a tan’

Fans of the summer-themed starfish bikini set are clamoring to H& M.

H&M’s ‘unreal’ swimwear has gone viral on social media (stock photo)(Image: Getty)

H&M shoppers love a “gorgeous” £35 bikini set for summer that would look great with a tan, according to shoppers. Customers loved the £19.99 Starfish-detail padded bandeau bikini top and the £14.99 Starfish-detail Brazilian bikini bottoms when the swimwear went viral on social media.

Showcasing the set on Instagram, @Galslovehighstreet wrote: “My jaw hit the floor when I spotted this bikini in @hm!! GORGEOUS!” Both the bandeau bikini top and the Brazilian bikini bottoms are cream in colour, with gold-toned metal starfish detailing.

The items are sold separately. Both the top and bottoms are available in sizes XS to XL. However, not all sizes are in stock online. The bikini top is described as a “lined bandeau bikini top with a starfish-shaped metal detail at the centre of the bust and cups with removable inserts that shape the bust and provide good support.”

It has a metal fastening and detachable shoulder straps. A “starfish-shaped metal detail at one side,” a “high, curved waist, and a high cut at the back” are said to be the “full lined” bikini bottoms.

The design wowed shoppers online. @Galslovehighstreet’s video showcasing the bikini received over 100,000 views. It also gained lots of comments from excited viewers who are keen to shop the style.

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Someone said, “Gorgeous,” and he agreed with the creator’s opinion. Another fan said, “Wow, this and a golden tan *chefs kiss*.” “This is stunning! This is amazing! I’m going on the hunt today and will be near Lake Tahoe. You girls discover every gem.

“Oh wow… right away ordered,” was a different response. A fan yelled, “OMG, this is everything!” Another remarked, “Aww wow how gorge,” Someone else said, “Obsessssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss

Meanwhile, customers said the bikini would be ideal for special occasions. For instance, a future bride-to-be said, “Need this for my wedding abroad.” Love this for Ibiza, a vacationer said. Another viewer wrote: “Gorgeous… now in holiday mode,” and their friend responded, “Omg that’s unreal.”

Model wears H&M starfish design bikini
H&M shoppers love the ‘stunning’ bikini set(Image: H&M)

H&M shoppers might also be interested in £3.99 Starfish-shaped earrings, a £19.99 Starfish bag charm or a £19.99 Starfish-shaped cuff bracelet to complete the look. Fashion fans can expect to see lots of starfish, seashell and beach motifs this summer. Primark recently wowed shoppers with a selection of summer bags inspired by the sea.

For example, fans went wild over two £16 beaded bags with colourful striped designs. While one of the styles was fruit-themed, the other featured orange starfish, and shoppers fell in love.

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Reacting to the bags online, a viewer said: “Omg I love the starfish one.” Someone else agreed: “Omg those bags are stunning.” Shoppers were just as enamoured by the £16 Paula Echevarría Metal Shell Clutch and the £16 Paula Echevarría Straw Seashell Clutch Bag.

Hailey Bieber’s incredible net worth as she closes $1bn Rhode deal with e.l.f. Beauty

E. L. f Beauty has just purchased Hailey Bieber’s beauty empire Rhode for a staggering $1 billion, which she can now add to her already staggering net worth.

The beauty owner has sold her viral ‘it-girl’ makeup company(Image: PA Archive/PA Images)

Hailey Bieber has done pretty well for herself despite marrying one of the world’s richest pop stars. The beauty mogul has just completed a £1 billion (£750 million) deal with Rhode Cosmetics, which adds to her staggering $ 15 million ($20 million) net worth.

The deal comes as e. f. Beauty sold her popular it-girl makeup line, which includes products for women’s skin like blush and lip tints. Since its launch in 2022, Rhode has grown rapidly thanks to a 100, 000-strong waiting list, and, according to Vogue Business, she has managed to sell 36 units of the brand’s hit product “glazing fluid” every second during past restocks.

The viral products reportedly contributed to more than $200 million in net sales over the previous year. The deal marked the “next chapter,” according to Hailey, who will remain as the company’s chief creative officer.

She said, “Our partnership with e. f. Beauty provides an incredible opportunity to advance and expand our reach with even more creative products and expand our distribution globally.”

In addition to being the Rhode founder, Hailey is also a well-known model and wife of Justin Bieber, and the couple tied the knot in 2018. They are also parents to their son Jack Blues Bieber – but tend to keep him out of the spotlight.

READ MORE: How Hailey Bieber has been supporting ‘broken’ Justin Bieber since Sean ‘Diddy’ Combs allegations

In 2014, Hailey began modeling for Topshop and Sonia Rykiel’s runways before appearing in a number of campaigns for well-known brands like Ralph Lauren, Tommy Hilfiger, and Levi’s. The actress also appeared on the covers of numerous magazines, including Harper’s Bazaar, Elle, and Vogue.

Her father, Stephen Baldwin, an American actor, director, and producer, has a history of incendiary behavior. Brazilian graphic designer Kennaya Baldwin is her mother. Alec Baldwin, her uncle, is an American actor as well.

Hailey has reportedly made the decision to keep her son away from her parents after their relationship deteriorated when she fell pregnant. Since getting married, Justin and Hailey’s combined net worth is said to be around $300 million, with an annual income of nearly $80 million thanks to Justin’s success.

The Canadian singer is still one of the wealthiest musicians in history despite having semi-retired from the music industry and having made a huge fortune through his music and other endeavors. Jack, the couple’s son, is also expected to be one of the world’s richest newborns as a result of their combined wealth.

After Justin announced his arrival with a sweet snap of his foot on social media and the captioned the image: “Welcome home Jack Blues Bieber,” Hailey gave birth to Jack in August.

Hailey’s father congratulated her on social media following the birth. Pattie Mallette, 49, and Stephen, who has been married to Kennya Deodato since 1990, joined forces to welcome Justin’s first child. Pattie remarked on X: “CONGRATULATIONS @Justinbieber and Hailey. In a few moments, Stephen responded, “I LOVE YOU FOREVER BABY JACK” with the phrase “Amen, Congratulations to you and may God continue to bless our family.”

But now, it has been said that Hailey is choosing to keep her parents away from Jack after their relationship broke down when she fell pregnant. An insider said their relationship got worse when her dad asked fans to pray for Hailey and Justin on social media.

When you think of Justin and his wife Hailey, Victor Marx shared a video of the Justing singer with him, and it read, “Christians, take a moment to pray for them to have wisdom, protection, and draw close to the Lord.”

When Hailey and Justin’s father asked for prayers for them, the woman told the source that she had a “blowout” with her family and that she didn’t want him to be a part of her life. The insider claimed that Stephen had made the introduction and that she wouldn’t have known the singer.

Hailey expressed no dissatisfaction with this at all, according to them. Hailey recently revealed that she is no longer as “super close” to her well-known relatives. Hailey addressed her feelings of isolation in an interview with W Magazine, blaming her own very independent “nature” for it.

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Shopping writer’s top picks from Roman’s new boho summer collection

With this discount code, you can purchase flattering dresses and vibrant jumpsuits from Roman’s new collection for less.

Roman’s 2025 summer collection is here and our shopping writer has dived into the new pieces(Image: Roman)

Roman has released its newest summer collection, which features a variety of wearable accessories in the vein of “bohemian romance” and “bright escapes.” Gorgeous dresses, vibrant jumpsuits, and comfortable pants are included in the collection, which can be worn on vacation, at festivals, and while attending special events like weddings.

The Effortless Summer 2025 Range features floral, patchwork, and boho patterns, giving it a “fresh, modern twist to seasonal staples.” The clothing features on-trend silhouettes and is made of breathable materials like linen and cotton.

Roman has discontinued a number of newest, flattering styles in regular, petite, and curve fits. Customers can save 10% off their order for a limited time by using the special discount code NEW at the checkout.

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I enjoy reviewing Roman’s clothing frequently, so I was eager to pick my favorite items from the new Effortless Summer 2025 Collection. The multi-color, multi-functional Multi Landscape Print Tie Waist Shirt Dress, which ships in sizes 10 and 20, is the first item to be included.

The timeless knee-length shirt dress is a holiday essential because it features stunning beach scenery, including palm trees and shells. For dining on a sunny terrace, it can be paired with chunky sandals or wedges with flip-flops as a beach cover-up.

A model sitting on a chair wearing the Multi Landscape Print Tie Waist Shirt Dress
The Multi Landscape Print Tie Waist Shirt Dress could be great for summer holidays(Image: Roman)

The shirt dress has handy side pockets, cinch-in-the-waist straps, and three-quarter-length sleeves that can be shortened to the waist. Similar to the Bright Palm Graphic Print Tie Waist Shirt Dress from Next is available in sizes six to 26 in both regular and tall sizes, unlike the Roman options, which are only offered in regular.

Roman’s new Black Floral Print Border Maxi Dress, which has a stunning pattern and contrast trims, may appeal to shoppers who prefer a longer piece of clothing. The frock has flattering V-necklines, three-quarter length sleeves, and a smock-like silhouette that floats beautifully into the frock.

The dress costs less than £40.50 with the discount code and is available in sizes 10 to 20. The maxi has a new rating of 4.7 out of 5 already, despite having a new model.

A model wearing the Black Floral Print Border Maxi Dress with sandals
The Black Floral Print Border Maxi Dress (Image: Roman)

“Fabulous dress,” one delighted customer said. The dress’s tiers float beautifully thanks to lightweight cotton. The sleeves are a lovely bell shape with a perfect length, and the bodice is perfectly sized for a flattering, slim silhouette. Talking of length, it looks fantastic and is really maxi on me at 5’2″. It’s so well made, with a double bound neckline, sleeves, and hem, and is a red pattern. At a special family gathering, I’ll float around in this and feel great.

However, it’s important to point out that taller people may not be able to get the desired maximum length because the Black Floral Print Border Maxi Dress is only available in a regular fit. Because the dress is made entirely of cotton, washing it with care is also necessary.

Next is offering a 68-inch Love & Roses Monochrome Floral Midaxi Shirt Dress in eight to twenty-eight sizes. A similar-looking tiered skirt and three-quarter-length sleeves are present in this V-neck frock.

When visiting the beach or having brunch with friends, jumpsuits are the ideal wear to have on and go. With its stunning statement pattern, Roman’s Green Zig Zag Print Full Length Jumpsuit is certain to draw a lot of compliments.

A model wearing the Green Zig Zag Print Full Length Jumpsuit with sandals
The Green Zig Zag Print Full Length Jumpsuit has a tie (Image: Roman)

When the discount code is applied, the sleeveless jumpsuit will retail for £37.80 and features full-length, wide-leg trousers. The belted waist adds definition, and the bodice has a stylish stand collar and buttons on the bodice.

For a daytime occasion, we think the Green Zig Zag Print Full Length Jumpsuit would look great when worn with flip-flops or chunky sandals, or to pair it with wedges for an evening look. Add a denim jacket for a warm yet fashionable ensemble on colder days.

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New Look’s Yumi Green Floral Print Wide Leg Jumpsuit has a similar pattern but with tie strap fastenings instead. Priced at £55, it comes in sizes eight to 16 and has a square neckline and an elasticated shirred bodice.

Letitia Wright’s directorial debut will show the devastating toll of knife crime

In response to the knife crime crisis in London and her own experiences and loss, Letitia Wright’s directorial debut is a “love letter” to young Black men.

Wright wrote, directed and produced the film which will premiere on May 31, 2025(Image: Dave J Hogan/Getty Images)

Emmy-nominated actress Letitia Wright is set to make her directorial debut with Highway to the Moon, a new coming-of-age fantasy drama. Wright was inspired to create the short film in response to the devastating impact of knife crime in London and has called the project a “love letter to young Black men all over the world”.

Wright wrote, directed and produced the short film which was inspired by the killing of her friend’s brother and the death of model Harry Uzoka. Actors Kenyah Sandy and Lamar Waves star in the fantasy film, which follows the experiences of young Black men after their lives are tragically cut short.

A group of other young men guide Micah, a young man who travels through the liminal space between life and death. Sandy portrays the character. Together, the men learn to accept empathy and self-worth as they confront what it means to be a Black boy in contemporary society.

Letitia Wright attends the Grand Reveal Weekend for Atlantis The Royal
Wright has said that she wants to avoid stereotypes about knife crime with her new film(Image: Getty Images for Atlantis The Ro)

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According to Wright, Highway to the Moon steers clear of stereotypes and acknowledges the individual struggles and strengths of young Black men in terms of emotional, social, and mental health.

She stated, “The movie is my way of exploring joy, love, and unity, and I want to show these boys in a way that doesn’t involve stereotypes, but instead explores their emotions, complexities, hopes, dreams, disappointments, and fears, and allows them to see themselves as worthy, with lives that have meaning. ”

The South London Film Festival will hold its world premiere on May 31 for the film. For her, Wright said that the setting for the movie’s premiere was particularly significant. She explained that holding the film at a festival that supports emerging filmmakers in our area was crucial. The audience I’m trying to reach with this movie, “always aligns with the young people I’m trying to reach,” I said. ”

In response to those who might criticise her for highlighting knife violence, Wright told The Guardian: “There is not a single knife that you see in this film. It’s just the actions of it. It’s just the aftermath.” She also noted that in many stabbing cases, gangs were not involved at all.

Through WePresent, WeTransfer’s arts platform, the short film was commissioned. Alex Mattinson and Damian Bradfield work for WeTransfer as executive producers, and Holly Fraser, VP of content, is one of them.

Image of Letitia from Black Panther
The Black Panther actress will also be making her National Theatre debut in 2026(Image: Marvel Studios 2018)

As reported by Variety, Fraser shared: “Being able to commission important stories and work with artists that are driven to use creativity as a tool for progress has always been the cornerstone of WePresent’s mission as a platform.

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Brad Pitt speaks out for first time after eight-year divorce from Angelina Jolie

After settling the dispute earlier this year with an agreement, Brad Pitt has now admitted to his long-running divorce from Angelina Jolie.

Brad Pitt speaks out for first time on eight-year divorce from Angelina Jolie(Image: AFP via Getty Images)

Brad Pitt has finally broken his silence on the end of his tumultuous divorce saga with Angelina Jolie. The Hollywood actor, 61, tied the knot with Angelina, now 49, in 2014 after a whirlwind romance that began on the set of ‘Mr. and Mrs. Smith’ back in 2005. The pair parted ways in 2016, sparking a high-profile split that saw Angelina file for divorce in the same year, leading to a series of bitter disputes over custody and business interests, some of which remain unresolved.

The “F1” actor downplayed the event when discussing the conclusion of his divorce proceedings, saying, “No, I don’t think it was that important.” Just something being realized. Legally”. The ex-couple’s legal battles included the division of their six children’s assets, including the French winery Château Miraval.

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Angelina Jolie and Brad Pitt
Angelina and Brad split in 2016 (Image: Getty Images)

Maddox, 23, Pax, 21, Zahara, 20, Shiloh, 19, and twins Knox and Vivienne, both 16, are Brad and Angelina’s six children.

Brad made a candid comment to GQ about the relentless media coverage he’s been receiving: “It’s been in the news for 30 years, bro. Or, let’s say, some aspect of my personal life.

Ines de Ramon, a 32-year-old jewelry executive, and Brad currently reside in Los Angeles.

Brad Pitt
He said the divorce wasn’t ‘that major of a thing’(Image: BANG Showbiz)

When asked if their glamorous 2024 British Grand Prix performance was intended to promote F1, Brad refuted any suggestion of promotional intent.

He responded, “No, dude, it’s not that calculated.” How exhausting would living be, my God? If you can do those calculations yourself, what about that? No, everything evolves. Relationships “evolve.”

When quizzed by the publication on whether Formula 1 was a sanctuary from the limelight, Brad Pitt replied: “Um, I don’t see it that way.”

He continued, “I’ve had to deal with it in every way, large and small, as I do the things I really want to do.”

If you let it be that, I don’t know, it’s always been this kind of nagging time suck or time waster. I’m not sure. Brad responded, “Reflecting on his personal life, I feel pretty… my life is fairly contained.

With my friends, my loves, my family, and my understanding of who I am, it feels like this fly buzzing around a little bit, you know.

The actor, who was once married to Jennifer Aniston until their breakup in 2005, appears to have found peace amid the chaos of fame.

Angelina’s attorney said in a statement that Brad and Angelina were “exhausted, but she is relieved this one part is over.”

Angelina filed for divorce from Mr. Pitt more than eight years ago, according to attorney James Simon, who spoke to the Associated Press. She and her children left all of the property they had shared with Mr. Pitt, and since then, she has been trying to bring their family peace and healing.

This is only one component of a long-running process that began eight years ago.

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