Ibiza Final Boss ‘signs five-figure deal with brand’ after getting management

After going viral, Jack Kay, better known as the Ibiza Final Boss, recently signed a deal with a fashion brand.

The Ibiza Final Boss, Jack Kay, is alleged to have struck a deal with a fashion house this week.

Social media star Jack Kay, who is better known as the Ibiza Final Boss, is said to have signed a five-figure deal with a high-profile brand in the UK this week. He’s reportedly agreed to collaborate with fashion retailer boohooMAN.

Jack, 26, gained notoriety just a few weeks ago when video of him dancing in Ibiza went viral on social media. He gained notoriety for his distinctive appearance, which included a bowl haircut. He has since begun working for a management company.

It’s now been reported that Jack has signed a deal with fashion retailer boohooMAN. The brand have previously collaborated with celebrities like footballer Kyle Walker, Love Island’s Toby Aromolaran and singer Burna Boy.

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Jack Kay, known as the Ibiza Final Boss, in a black t-shirt and shorts, as well as white trainers, on a street.
The Ibiza Final Boss, Jack Kay, is rumored to have agreed to a deal with BoohooMAN this week.

Jack has reportedly signed a five-figure deal with boohooMAN, according to the Daily Mail. He was reportedly signing the collaboration contract at the brand’s Manchester headquarters this morning, according to sources.

Before being seen in the city, Jack was seen sporting a white trainer, a black t-shirt, and black shorts. In a photo that was made available by the Daily Mail, he poses while wearing a boohooMAN t-shirt with the words “IBIZA FINAL BOSS” on the back.

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The news comes after it was announced that Jack had signed with Neon Management. Other clients of the management agency include TOWIE’s Joey Essex, Gogglebox’s Stephen Webb and Love Island stars like Ronnie Vint.

A source previously teased Jack about the company’s potential expansion once he left Neon Management. They claimed that the agency has already been “inundated” with inquiries involving him.

Given their previous success and the agency’s already flooded with requests for him, the source said, “Signing up with them was a no-brainer.” The sky is the limit, so from TV shows to podcasts, everything really blew up in a matter of hours.

Joey Essex in a brown top, jeans and dark trainers at an event in July 2025.
It comes following the news that he’s signed with management agency Neon Management, whose other clients include Joey Essex, since going viral(Image: Getty Images Getty Images for White Fox Boutique)

There’s been speculation over potential opportunities for his career since his rise to fame on social media. Jack has already released music, with a track titled Ibiza Final Boss, a collaboration with Carnao Beats, released last week.

Since the footage of him went viral, Jack has been referenced by several brands in content. Greggs, for example, shared a photo of gingerbread that resembled his appearance, writing in their post on X: “Gingerbread Man final boss.”

After going viral recently on the island of Ibiza, Jack once said that it had been “a lot” for him to take in. He assured fans that he is “just a normal person” from Newcastle, as previously reported in a similar post on social media.

Appreciate everyone’s love and messages. It’s just too much for me right now, so I’ll get back to everyone as quickly as I can. I’m just a regular Newcastle resident; it’s crazy stay tuned for some big news.

Addressing the reports of a deal with boohooMAN, a spokesperson for Neon Management told the Mirror tonight: “We would never discuss our clients earnings but I can confirm that we have secured a lucrative brand deal for Jack with Boohooman, something he is both excited and proud to be involved with. There are lots of exciting things coming up for the Ibiza Final Boss!”

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Peter Andre’s wife Emily reacts to ‘cruel’ Katie Price swipe in bombshell vid

Peter Andre’s second wife, Doctor Emily, is said to be ‘hurt’ after his former partner Katie Price took aim at her and her children in a bombshell video shared by Alex Reid

Peter Andre’s wife is said to be ‘stunned’(Image: Dave Benett/Getty Images)

Katie Price has been accused of hitting a “new low” after apparently targeting Emily Andre and her children in a bombshell video leaked last night. The former glamour model has come under fire after branding Peter Andre’s second wife and their children “irrelevant” in a video which shows her counting huge stacks of cash.

In the video, shared by Katie’s ex-partner, Alex Reid, the television personality is joined by her eldest daughter, Princess, whom she shares with Peter. But she also brands Peter and Emily’s two children “irrelevant” before encouraging her daughter to agree with her.

Katie, 47, also asked her daughter whether Pete frequently asks about her two bankruptcies, despite her having huge amounts of cash on her. Katie is sitting in front of a Christmas tree with Princess in the clip, which is believed to have been filmed in late 2020. It comes after Peter Andre was said to be ‘shocked and disgusted’ by the comments.

Speaking to her daughter, she said: “Your dad is going to have to pay the school fees because of my bankruptcy.” She went on to add: “Does he moan about it? What does Emily say? It’s money that could be spent on her and her kids. They’re not going private, are they, they’re irrelevant. No one even knows who they are.”

Emily Andre is said to be 'stunned' by the comments made by Katie
Emily Andre is said to be ‘stunned’ by the comments made by Katie

Now, a source has hit out, saying that Katie has hit a “new low” by targeting Emily and the children. Speaking to The Sun, they said: “Of course, the focus has been on the fact Katie is counting cash while claiming to be bankrupt, but Pete has been left horrified by what she said about his family in front of Princess.

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“She would only have been about 13 then, and her mum was talking like that about her own brother and sisters. It’s disgusting. Emily is stunned that anyone could speak about children like that. It’s a new low.” They add that the family didn’t want Princess to be at the centre of any more drama surrounding Katie.

When Princess asked whether Katie would be using the cash to help with her and Junior’s private education, she responded, “Your dad can sit on that,” raising her middle finger. The news of Emily’s reaction comes after a source told the Mirror that Peter had been left “shocked” by the video clip.

Katie branded Peter and Emily's children 'irrelevant'
Katie branded Peter and Emily’s children ‘irrelevant’

They told us: “He’s so shocked that she would do this in front of their young child and saying his young children are irrelevant. It’s not about the money. How could a mother do that about young children?”

Meanwhile, a spokesperson for Peter added that he was drafting in his legal team. A spokesperson for Price told the Mirror: “This is a video that was shared with Katie’s Trustee in Bankruptcy several months ago, and Katie has fully complied with the Trustee’s investigations into the same.

“The cash featured did not belong to Katie, and the property referred to was dealt with in the financial settlement proceedings arising out of Katie’s divorce from Peter Andre. Katie’s Trustee in Bankruptcy is aware of the property and has undoubtedly investigated whether the same ought to be comprised in the bankruptcy estate.”

Alex was left speechless by the video
Alex was left speechless by the video

Farheen Qureshi, who was made Price’s bankruptcy trustee in April 2023, told the Mirror: “You should be aware that, notwithstanding that Ms Price has been discharged from both her first and second Bankruptcies, both Bankruptcies are still live and continuing and, in my capacity as her Trustee, I am seeking realisations from various third parties for the respective Bankruptcy estates. I would not wish to prejudice in any way either the outcome of that hearing or the further investigations being undertaken.”

Katie was first declared bankrupt in 2019, relating to debts totalling £3.5million, including £970,639 to HMRC and for a second time in March last year, for £761,994, over a second unpaid HMRC demand for cash that she had earned while officially being bankrupt.

Creditors included her ex, Alex, who is owed £175,000 in High Court damages and costs, which he was granted after Katie revealed a sex tape, which he says was filmed without his consent. In the clip, Katie was heard saying she had “extended” her bankruptcy “because Alex Reid wants money from me and he won’t be able to get it… He’s an a***hole.”

A spokesperson for Ms Price said the cash didn't belong to the former model
A spokesperson for Ms Price said the cash didn’t belong to the former model(Image: Getty Images for The Cambridge Union)

In the video, which he shared yesterday, he said it was “unbelievable” as he watched Katie counting cash. “She just admitted she lied,” he said, before asking a person off camera: “Has my legal team seen this?”

He said in a statement: “Over the years, you have seen countless stories by Katie Price directed at me, Peter, Keiran and others. Today I want to be clear. I am spearheading a campaign to expose the truth. This isn’t about gossip but about evidence. It’s not about rumour, it’s about reality. After years of silence, the time has finally come to reveal all.”

The Mirror understands that the one-minute and 38-second video has been sent to Price’s bankruptcy trustee, who continues to “seek realisations from various third parties.”

Meanwhile, earlier this year, speaking on her podcast, The Katie Price Show, Price said: “I’m not bankrupt anymore! I’m out of it, I’m out of both of them. The last six years have been hell – mentally and personally – everything has been hell. I’ve worked so hard to communicate and get rid of what caused all the trouble, and I’m out of it. It’s such a nice feeling not to be bankrupt anymore. I’m in control of everything now.”

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Peter Andre’s wife Emily reacts to ‘cruel’ Katie Price swipe in bombshell vid

Doctor Emily, Peter Andre’s second wife, is alleged to be “inflicted” by his ex-partner Katie Price’s attack on her and her children in a blatant video that Alex Reid shared.

Peter Andre’s wife is said to be ‘stunned’(Image: Dave Benett/Getty Images)

In a bombshell video that was leaked last night, Katie Price has been accused of hitting a “new low” with her apparent targeting of Emily Andre and her children. In a video that depicts her counting enormous stacks of cash, the former glamour model has come under fire for calling Peter Andre’s second wife and their children “irrelevant.”

The television personality is joined by her oldest daughter Princess, whom she shares with Peter in the video, which Alex Reid’s ex-partner shared. However, she also encourages her daughter to agree with her and labels Peter and Emily’s two children as “irrelevant.”

Katie, 47, also asked her daughter whether Pete frequently asks about her two bankruptcies, despite her having huge amounts of cash on her. Katie is sitting in front of a Christmas tree with Princess in the clip, which is believed to have been filmed in late 2020. It comes after Peter Andre was said to be ‘shocked and disgusted’ by the comments.

She told her daughter, “My dad will have to pay the school fees because of my bankruptcy.” Does he complain about it, she continued. What says Emily? It could be used for her and her children. They are irrelevant because they are not going private. Nobody even knows who they are.

Emily Andre is said to be
Emily Andre is said to be “shocked” by Katie’s comments.

A source has now claimed that Katie’s targeting of Emily and the children has caused a “new low.” According to them, “Peter has been horrified by what she said about his family in front of Princess, but the focus has been on the fact that Katie is counting cash while claiming to be bankrupt,” according to them in a statement to The Sun.

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Her mother was talking about her own brother and sisters while she was only 13 when she was told that. It’s repulsive. Anyone who talks about children in such a way shocks Emily. It’s a brand-new low. They add that the family did not want Princess to be Katie’s center of any more drama.

When Princess inquired about Katie’s involvement in her and Junior’s private education, she responded, “Your dad can sit on that, raise her middle finger.” A source told the Mirror that Peter had been “shocked” by the video clip, and that Emily’s reaction was revealed.

Katie characterized the children of Peter and Emily as
Katie characterized the children of Peter and Emily as “irresponsible.”

They continued, “He’s so shocked that she would do this in front of their young child and that his young children are irrelevant.” The money is not the issue. How could a mother care about young children?

Peter’s attorney team was being drafted in, according to a Peter spokesperson. This video was shared with Katie’s trustee in bankruptcy several months ago, according to a Price spokesperson, and Katie has fully cooperated with the trustee’s inquiries.

“The cash featured did not belong to Katie, and the property referred to was dealt with in the financial settlement proceedings arising out of Katie’s divorce from Peter Andre. Katie’s Trustee in Bankruptcy is aware of the property and has undoubtedly investigated whether the same ought to be comprised in the bankruptcy estate.”

The video left Alex speechless.
The video left Alex speechless.

You should be aware that, despite the fact that Price has been discharged from both of her first and second Bankruptcies, both are still ongoing and that, in my capacity as her Trustee, I am seeking realizations from various third parties for the respective Bankruptcy estates. I won’t want to affect the outcome of that hearing or the ongoing investigations in any way.

Katie was first bankrupt in 2019 for debts totaling £3.5 million, including £970, 639 to HMRC, and £761, 994 for a second unpaid HMRC request in March of that year.

Her ex, Alex, who is owed £175, 000 in High Court costs and damages, was given the order after Katie revealed a sex tape, which he claims was shot without his knowledge. Katie was reportedly stated in the video that she had “extended” her bankruptcy “because Alex Reid wants money from me and he won’t be able to get it”… He’s an a***hole”.

A spokesperson for Ms Price said the cash didn't belong to the former model
A spokesperson for Ms Price said the cash didn’t belong to the former model(Image: Getty Images for The Cambridge Union)

He described the video as “unbelievable” as Katie counted the amount of money in it. He continued, “She just admitted she lied,” before questioning someone outside the camera: “Has my legal team seen this?”

He said in a statement: “Over the years, you have seen countless stories by Katie Price directed at me, Peter, Keiran and others. Today I want to be clear. I am spearheading a campaign to expose the truth. This isn’t about gossip but about evidence. It’s not about rumour, it’s about reality. After years of silence, the time has finally come to reveal all.”

According to The Mirror, Price’s bankruptcy trustee continues to “seek realizations from various third parties” after receiving the one-minute, 38-second video.

In addition, Price stated earlier this year, while discussing her bankruptcy plan on her podcast, The Katie Price Show, that she was “not bankrupt anymore!” I’m out of both of them, just like I’m out of it. Everything has been hell over the past six years, both mentally and personally. I’ve worked so hard to talk to people and get rid of the issues that caused them. It’s wonderful to no longer be bankrupt. I now have complete control over everything.

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Sidemen’s ‘best guest ever’ is YouTuber with 1.5million followers and Tourette’s

The popular YouTubers included a special guest who proved very popular

Sidemen’s ‘best guest ever’ has been declared by fans and they are a YouTuber with millions of followers and Tourette’s syndrome.

The online group of content creators and influencers shared their most recent video in their regular Sunday slot and it included an immediate favourite amongst viewers. This week, the video dropped was a new edition of 20 vs 2, which included mostly women coming face to face with a couple of Sidemen.

In a voiceover introducing the video, which ran for more than an hour and 20 minutes in total, KSI says: “Welcome to 20 vs 2. We have two Americans, Marlon and Lacy. They will both have to agree which of the 20 girls they would like to say yes and no to.”

If the duo both said yes to a girl, they would take part in the next section of the video. This would be in the form of an impromptu date. However, the girl chooses who of the two they would rather go on a date with.

Anita proved popular among viewers in Sidemen’s latest video(Image: @Sidemen)

While this happens, six others watch on including Josh, Harry, Vik, KSI, Tobi, Ethan and Simon. Each of them have the opportunity to tell Marlon and Lacy what to do like mini challenges. Whether it be how they act or what they say.

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One person that was involved in both segments on the video and was popular with the Sidemen and viewers alike during her appearance was 35-year-old Anita.

It turns out she is a major online personality in her own right, known as Sweet Anita. She has around 1.5 million subscribers on YouTube and claims to have more than 4 million followers across all her social channels. This includes Twitch, X, Instagram and Facebook.

Anita herself commented on the video, thanking for the invitation to be involved in the Sidemen’s video. In her post she said: “Lacy was such a good boy! Thanks for having me.”

It didn’t go unnoticed by fans who were quick to reply themselves. It received the most interactions of any comment with more than 200 replies and 27,000 thousand likes.

Sweet Anita during one of her videos
Sweet Anita has shared many videos about her Tourette’s(Image: @SweetAnita)

Many responded to tell Anita that they were their favourite guest. One person said: “You’re iconic.” A second simply stated: “Best 20v1 guest ever.”

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Another added: “I love your vibe and energy, you’re so unique.” while a different account replied: “Anita , you made the vid, hilarious.”

Anita also has Tourette’s. She has regularly shared clips and videos talking about her experiences of her condition and how it impacts her life on YouTube and on her social pages.

Cheryl’s emotional tribute to Liam Payne in first job since his tragic death

Pop star Cheryl has returned to the limelight for the first time since the tragic death of her ex partner Liam Payne in October last year

Cheryl’s tearjerking tribute to Liam Payne in first job since his tragic death(Image: Dave Benett/Getty Images for Universal Music)

Cheryl has made a triumphant return to the limelight following the heartbreaking loss of her former partner, Liam Payne.

The former Girls Aloud singer, 42, is making waves in a glamorous video promoting skincare giant Nivea, marking a fresh start after months out of the public eye.

The new campaign, which launched on Monday, features the mum-of-one confidently walking into a studio before settling down in front of the camera and lights. Cheryl coyly hides her face behind a newspaper dated ‘August 2025’. It comes after Cheryl’s one ‘non-negotiable request’ as Liam Payne’s ex returns to the limelight.

READ MORE: How Cheryl is keeping Liam Payne’s selfless promise to Bear as she returns to spotlightREAD MORE: Kate Cassidy shares she wears Liam Payne’s clothes to bed in emotional grief update

In her TV comeback, a tantalising message appears on the screen: “A New Era, Tomorrow”. Nivea then teased fans with the clip, captioning it: “This is right up our street. Tomorrow. 9am. A new era of skincare… guess who’s joining us?”.

However, the six-word statement from Nivea was actually a nod to Liam who died at the age of 31 in October last year. The caption: “This is right up our street” is actually a reference to one of Cheryl’s favourite catchphrases during her time as a judge on X Factor.

Cheryl holding nivea product
Cheryl is back with a big new beauty project(Image: Nivea)
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Speaking about her five-year span on the X Factor, an insider told Mail Online: “The X Factor is such a big part of Cheryl’s story and it is, of course, where she first met Liam. It just felt right.”

Former One Direction star Liam tragically died on October 16, 2024, after falling from the third-floor balcony of a hotel in Buenos Aires, Argentina. The official cause of death was determined to be multiple traumatic injuries (polytrauma) resulting from the fall, including internal and external bleeding.

Cheryl and Liam dated for two years, from 2016 to 2018. They welcomed their son, Bear, in March 2017, just over a year into their relationship. However, the former couple sadly announced their split in July 2018 but they continued to co-parent their young son, who is now eight-years-old.

Cheryl and Liam dated for two years, from 2016 to 2018.
Cheryl and Liam dated for two years, from 2016 to 2018.(Image: Getty Images for Chopard)

The former Girls Aloud singer was appointed to manage Liam’s estate following his untimely death. She was given control over his £28,595,000 fortune and has made arrangements to set aside the money for their son until he reaches 25.

And Cheryl only agreed to come back to the limelight and appear in the Nivea advert under one condition – she would only do it if she could have her son Bear by her side.

An insider said: “It was very important for Cheryl to have Bear there with her. They are inseparable… As you can imagine it has been the most heartbreaking few months for the two of them and she has done everything she can to support him.

Liam with his baby son Bear in 2017
Liam with his baby son Bear in 2017

“She has had some pretty low ebbs herself, but just seeing Bear happy always puts a smile back on her face.”

The insider added: “He has been her number one priority and always will be. So as she tentatively returns to the limelight it felt only right that Bear be there.”

While Bear doesn’t appear in the advert, Cheryl is thought to have wanted him at the set because the campaign subtly nods to 31-year-old Liam.

The advert was filmed last month at a strictly secret location in west London. Cheryl was able to post glimpses of the ad on her Instagram yesterday, delighting her 3.8 million followers.

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Hollyoaks star Callum Kerr begs friends of ‘murdered mum’ not to attend stepdad’s funeral

Callum Kerr and his sister Amanda Kerr issued a joint statement today where they said for friends of their mother Dawn Kerr to not attend the funeral of her husband Andrew Searle

Callum Kerr shared his pride at walking his mum down the aisle during her wedding to Andrew(Image: Callum_kerr_1/Instagram)

Hollyoaks and Netflix actor Callum Kerr and his sister Amanda Kerr have issued a blistering statement to urge people not to attend the funeral of their stepdad Andrew Searle. Andrew and his wife Dawn Kerr died earlier this year in France.

The bodies of Andrew, 62, and Dawn, 56, were discovered on February 6 after neighbours became concerned. Tragically, Dawn’s body was found lying outside the front door with jewellery scattered around her, whilst furniture was flipped inside the property.

Mr Seale was found hanged with a gag in his mouth and it was initially believed the couple had been attacked in a staged robbery. However detectives later suspected that the husband killed his wife before taking his own life.

Now Callum – who has appeared in Channel 4 soap Hollyoaks and in Virgin River on Netflix – has issued a statement alongside his sister Amanda, where they urged people not to attend the funeral.

Callum with his late mother Dawn
Callum with his late mother Dawn (Image: Instagram)

In a lengthy statement shared online, the pair said: “In the absence of any evidence suggesting third-party involvement in the tragic death of our mother, Dawn Kerr, the prevailing hypothesis remains that of a murder-suicide. Our mother was killed by multiple blows to the head, and Andrew was found deceased by hanging. His injuries are consistent with self-hanging, and no defensive wounds were found on his body. There is also no evidence whatsoever of any third party’s involvement at this stage.

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“While the official investigation is still ongoing, we cannot ignore the circumstances as they stand. For this reason, we must respectfully but firmly request that our mother not be included in any way in the funeral arrangements being made for Andrew. Please do not share photographs of them together.”

Andrew Searle was found dead
Andrew Searle was found dead(Image: Facebook)

They added: “Please do not attend Andrew’s service if you were a friend of our mother. It would be inappropriate for her memory to be associated with a service honouring the man who, based on all available evidence, may have been responsible for her death. We ask for understanding, privacy and respect as we continue to grieve and seek justice for our mum.”

Just two years ago, Callum was beside his mother as she tied the knot with Andrew. Sharing photos from the big day online, he wrote: “Not many people can say they walked their own mother down the aisle. What a pleasure!! I love you mum. Congrats to Dawn and Andy on their wonderful wedding day and here’s to a tremendous life together for the happy couple.”

Callum stars in Virgin River on Netflix
Callum stars in Virgin River on Netflix(Image: Netflix)

Dawn and Andrew Searle tied the knot in September 2023 and were originally from Musselburgh, East Lothian. The pair had moved from Scotland to Les Pesquies, near Toulouse, southern France, 10 years ago. to start a new life.

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The pair were retired but Dawn worked from time to time as a project manager and Andrew did freelance financial work. The area where they lived has always been popular with British expats and those who own property abroad and the Searles regularly held dinner parties and gathering for their friends nearby.

*If you’re struggling and need to talk, the Samaritans operate a free helpline open 24/7 on 116 123. Alternatively, you can email jo@samaritans.org or visit their site to find your local branch.