B&M shoppers ‘need to try’ £4 hydration drink ‘just like’ Prime

B&amp M, a discount retailer, is stocking a new beverage that consumers are familiar with, Prime Hydration, which vanished in the UK in 2022. Now, fans have spotted an alternative they can’t wait to try.

The initial acclaim for Prime was largely due to the online acclaim of its creators, YouTubers Logan Paul and KSI, but stock was quickly wiped off shelves as a result. People were taking the energy drink for miles and paying up to hundreds of dollars for it.

Many B&amp, M customers are desperate to try a new alternative to Prime after seeing it on shelves this week. The new hydration drink is Mās+ by Messi, founded by football legend Lionel Messi.

Facebook page NewfoodsUK shared a photo of the products in store, alongside the caption: “Leo Messi Hydration Drinks now available at B&amp, M Stores”. Ms+ by Messi is depicted in Berry Copa Crush and Miami Punch in bright colored packaging that resembles Prime.

According to the Mās+ by Messi website, it is also available in Orange D’Or and Limon Lime League. At B&amp, M, a 500ml bottle is priced at £4.

A football player’s statement reads, “I wanted a drink with the ingredients I need and amazing flavor,” according to the website. No compromise on quality ingredients. I therefore went to work while drinking my own.

In just a few hours, the Facebook post gained a lot of likes and comments. Beneath the photo, one shopper said: “I’m gonna need to try this”.

Many were quick to compare the drink to Prime, with one person writing: “Next Prime phase coming up”. A second shopper tagged a friend and added: “Leo would love these, just the same as Prime as they’re Leo Messi”.

A third said: “So it’s pretty much the new Prime that everyone will over hype”, while a fourth wrote: “Ain’t those just bottles of Prime with a new label”.

A fifth said: “Rather get Prime, it’s similar”, while another added: “Just like Prime, waste of money”. Other shoppers were disappointed with the price of Mās+ by Messi, with one person writing: “£4 a bottle no thanks lol”.

A second said: “I honestly can’t believe they are trying to charge £4 for these” and a third added: “£4 lmao it’ll be a hype that will die just like Prime”. Another wrote: “£4???!?? You’re having a laugh”!

Mās+ by Messi is not currently listed on the B&amp, M website, but you can check your local store for stock now. Find your nearest B&amp, M here.

Source: Mirror