Beyonce recreates iconic 1991 Levi’s advert as she makes extremely bold fashion statement

Beyonce recreates another famous Levi’s commercial, and she’s doing it in style.

The Texas Hold ‘Em singer, 43, recently unveiled her second campaign for the renowned American clothing label, where she can be seen playing pool in a dive bar while sporting a stunning denim-on-denim ensemble.

This is Beyonce’s modern take on Levi’s 1991 Pool Hall ad, where a young man gambles his jeans on a game of pool. In the 15-second video, she competes and triumphs over actor Timothy Olyphant, 56, known for his role in the Western-drama series Justified. Her short, platinum-hair styled into voluminous curls and flawless makeup make the superstar look stunning as she enters the bar wearing a stunning denim jacket, matching Levi’s jeans, and statement earrings.

The ad, titled ‘ Chapter 2: Pool Hall’, is set to her Cowboy Carter hit ‘ Levii’s Jeans ‘ featuring Post Malone. “iin my jeans”, she captioned the post promoting the new ad on her Instagram. Chapter 2: Pool Hall continues Beyonce and Levi’s ‘ Reiimagine ‘ campaign, which kicked off after her Cowboy Carter album.

Interestingly, Beyonce’s rhinestoned look isn’t available for purchase. However, the collection boasts a wide range of denim items, including jeans, jackets, vests, and more.

The singer appears in a denim trench coat (£198), a braided vest (£80), and wide-leg jeans (£98) in other promotional images that the company released earlier this week. Beyonce flashed her in honor of a legendary Eighties ad in her first brand-new ad, which debuted in September.

Beyonce has stripped down to her underwear for a 30-second advert, titled Chapter 1: Launderette. The ad is a modern take on Nick Kamen’s iconic 1985 Levis 501 advert.

In Beyonce’s version, she can be seen heading into a laundromat with a bucket of diamonds, wearing a $98 pair of Levi’s Premium 501 90S Women’s Jeans. The singer wears snug boy-shorts and a $ 29.50 Levi’s Essential Sporty T-shirt to the laundromat, which also features twin girls.

After emptying her bucket, the Grammy winner takes a seat to wait for her ‘ laundry ‘ to finish. “My song Levii’s Jeans celebrates what I believe is the ultimate Americana uniform – something we all wear with pride”, Beyoncé said in the press release.

“I am honoured to work with Levi’s to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I’m interested in finding creative ways to align our goals in honoring and empowering women.

Following the Texan singer’s mention of them in her country song, Levi Strauss &amp, Co. reported a 20% boost in their stock price, a 20% increase in footfall at US stores, and an additional $1.2M in revenue. “We launched our breakthrough campaign with global icon Beyoncé, reaffirming Levi’s place at the centre of culture, which is driving demand across our business, especially in women. The CEO of Levi’s, Michele Gass, stated in an earnings call that “the Levi’s brand has and always will be the unofficial uniform for those striving for better.”

Levi’s global CMO Kenny Mitchell echoed this sentiment, saying in a press release, “We believe a key part of that is constantly breaking and building the codes of culture. Through this campaign, we collaborate with Beyoncé to explore the power of reimagination, opening up new avenues for interaction with our fans, and encouraging the expansion of our women’s denim lifestyle brand.

Beyonce’s Cowboy Carter tour is set to start on April 18 in Inglewood, California, and conclude on July 14, 2025, in Atlanta, Georgia. This is her first win in the category of Best Country Album, which she recently won with Cowboy Carter at the Grammys.

The moment she won, the superstar adopted a robot-inspired stance in surprise. She triumphed over a strong field that included Chris Stapleton’s Higher, Kacey Musgraves ‘ Deeper Well, Lainey Wilson’s Whirlwind, and Post Malone’s F-1 Trillion.

Many of the critics made references to Jay-Z’s criticism of the Recording Academy at the 2024 ceremony after his wife couldn’t receive an award, resulting in controversy with the win. Beyonce was notable for being significantly underappreciated at the Country Music Association Awards in September, so it’s no wonder this accolade was recently announced.

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Source: Mirror