As a whole new host of fresh-faced candidates compete for Lord Alan Sugar’s investment, The Mirror takes a look back at what happened to every winner of The Apprentice
Some of the previous winners of The Apprentice have gone on to do big things, even making millions, while others have fallen into financial turmoil, leaving them skint.
The latest season has been back on our screens for weeks now, showcasing a new batch of ambitious participants eager to secure the top prize, a £250,000 investment in their business ideas.
With the final episode approaching today, we’re taking a look back on previous winners – from those still thriving with Lord Alan Sugar’s backing, to those who’ve parted ways and seen their fortune take an unexpected turn.
READ MORE: The Apprentice fans convinced Alan Sugar has accidentally revealed 2025 winner early
Rachel Woolford – Series 18 (2024)
Rachel Woolford won last year’s series after beating off stiff competition. Since the show, she has gone on to see big things for her stylish gym, which she launched in 2020. The partnership with Lord Sugar saw the business expand into a dedicated reformer pilates studio.
She told the Yorkshire Evening Post: “The studio is the perfect next step for us and reformer pilates is a safe bet if you’re already in the industry – there’s a big client base here in Leeds.”
She went on: “I’ve just become a landlord with Lord Sugar, which is the strangest feeling ever. He brought the capital to the table by financing the building, so I can get on with the day-to-day running of the business. Being in front of the clients is important to me. I’m very independent; I like managing on my own terms and that doesn’t need to change. But we still have a monthly meeting and, if I wanted to speak to him more, I could.”
Rachel also expressed that her stint on the show was the best thing she has ever done in her career.
Marnie Swindells – Series 17 (2023)
London-born court advocate Marnie is a gold medal-winning boxer who snowballed her passion into an innovative business idea that she hoped would get Lord Sugar’s investment. After taking home the prize, she focused on investing the prize money into her passion. The star and businesswoman used the money to open her own boxing gym, Bronx, in south London.
Marnie got the keys to the site of her gym in 2019 but wasn’t able to start trading until February 2023 due to problems with the property lease and the council. The 6,000-square-foot gym is in the heart of Camberwell and includes a competition ring, punching bags, mirrored walls to “perfect shadowboxing”, and endless exercise equipment.
According to the financial accounts of Bronx Boxing Limited, Marnie has gained around £210,000 in net assets. As Marnie plans to further develop the gym, she’s set to earn even more money. She said she and Lord Sugar have a “great relationship”, adding: “He has a sharp sense for businesses he believes will do well and the people he wants to work with. I think once the glitz and glam of The Apprentice has subsided, he gets the true assessment of whether they are people he sees a long-term relationship with.”
However, while Marnie has had a significant financial gain from competing in the show, other areas in her life were affected by the show “If you’re just in the process – but especially if you win – heavy is the head that wears the crown, and I became very consumed. she said
“A lot of my personal relationships with family, romantically, all suffered because my focus became the show.
“And I’m glad it was because it’s paid off now,” she added
“And the people that love me enough survived that struggle with me and are here now to smell the roses with me.
Harpreet Kaur – Series 16 (2022)
Dessert parlour owner Harpreet Kaur was the winner of season 16 and secured the investment in her dessert shop Barni’s, which was rebranded to Oh So Yum! One year after her win, Kaur went solo, and Lord Sugar announced the news on Twitter. He said: “Harpreet Kaur, The Apprentice winner 2022, has bought back Lord Sugar’s shares in her desserts business, Oh So Yum! This move marks a significant achievement in the journey of the Yorkshire-based entrepreneur, who won Season 16 of the show and secured a £250,000 investment from Lord Sugar.
“With the purchase of Lord Sugar’s shares, Harpreet and her sister, Gurvinder Kaur, are now in full control of the business and its future direction. The separation has been amicable and Lord Sugar and Harpreet Kaur mutually agreed it was the best decision for the business moving forward. Harpreet is an exceptionally bright and driven businesswoman. I’ve enjoyed our time working together, and whilst the time is right for us to now go our separate ways, I have no doubts she will continue to flourish. I look forward to seeing the Oh So Yum! brand go from strength to strength.”
Carina Lepore – Series 15 (2019)
In 2019, Lord Sugar invested £ 250,000 in Carina’s artisan bakery business. She planned to rival Greggs with her Dough Bake House chain, and business boomed a year later. In addition to her original bakery in Herne Hill, Carina opened a new branch in Beckenham in September 2020.
Lord Sugar himself opened the new family-run bakery and helped cut the ribbon to open the new store. “What attracted me to Carina as the winner is that this business has potential. Food will always be good,” said Lord Sugar on This Morning. “Greggs watch out, we’re going to have a lot of branches.”
But in 2023, they parted ways. A spokesperson said: “As part of an ongoing review of his business portfolio, Lord Sugar has decided to part ways with Carina Lepore, The Apprentice winner 2019 and founder of Dough Artisan Bakehouse. Both parties agreed it was the right decision for the business moving forward, and Carina will take back full control of her business with immediate effect.”
Sian Gabbidon – Series 14 (2018)
Having come out on top in 2018, Sian ploughed the prize money straight back into her swimwear business, Sian Marie. After winning The Apprentice, she focused on building her team in Leeds and growing the company from small-scale to mass production. “It’s a big achievement and has been such a thrill. But you know, that’s just the start for us. It’s the first step,” said Sian in October 2019.
“The platform of being on the Apprentice is amazing. There’s no doubt that having somebody like Lord Sugar on board has opened doors for me. Having his knowledge and guidance on how to approach situations is a massive help.” Her SS19 Tropical Goddess collection was worn by actress Michelle Keegan and Love Island’s Hayley Hughes, and she also launched her own Apprentice-based podcast.
In 2019, Sian announced she was launching a swimwear collaboration with Asda, which amazingly is where she started her career working. In 2022, the duo parted ways. Sian said: “It was just a conversation… we kind of came to an agreement and now I’m just living my best life, I guess. Not in a negative way towards him but it’s just nice to have a bit more fun.” Then this year, she appeared in Forbes to promote her new e-commerce agency, Twenty Twenty Digital.
James White and Sarah Lynn – Series 13 (2017)
Lord Sugar couldn’t decide on a winner in 2017, so he picked James White and Sarah Lynn as the winners. Admitting he had always been a gambler in business, Lord Sugar said: “This particular year, I’m going to double my investment… I’m going to start a business with both of you.”
He invested a combined £500,000 that year, with half going to James’ IT recruitment firm and the other half into Sarah’s confectionery company. During the process, James broke show rules by having a romance with fellow candidate Jade English, with a source close to the show claiming the pair got up to some ‘saucy antics’.
Following the fling, which cooled off before the series aired on TV, Jade reportedly split from her male model boyfriend after three years, while James separated from his heartbroken fiancée. Sarah’s personalised sweet company, Sweets in the City, has gone from strength to strength – being stocked in Harrods, Harvey Nichols and Selfridges – but she still parted ways with Lord Sugar in 2022.
But it was a rockier road for self-proclaimed ‘Del Boy’ James who was said to have suffered a series of ‘unfortunate setbacks’ and lost £30,000 in the first six months in his IT recruitment company, Right Time Recruitment. In December 2020, it was revealed that James and Lord Sugar had parted ways but The Apprentice boss was reportedly letting him keep the money he invested.
“I wish James all the very best for the future and will follow his progress with interest,” said Lord Sugar in a statement. James added, “I am very grateful for everything Lord Sugar has done for me. The knowledge and advice gained from Lord Sugar and his team have been invaluable.”
Alana Spencer – Series 12 (2016)
Alana put the £250,000 into her baking business Ridiculously Rich, and set up an ambassador plan with Lord Sugar. She exclusively told Mirror TV her turnover went from £100,000 to an expected £450,000 in a year thanks to winning The Apprentice. The queen of cake bought back Lord Sugar’s shares and became the sole owner and director of the firm in 2019.
“A little while ago I had the amazing opportunity to buy out Lord Sugar from Ridiculously Rich and take full control back of my business,” she explained on social media. “It was an exciting, crazy, scary few months while the final details were being agreed and sorted, but something I am so grateful for.”
She added: “Working with Lord Sugar has been an incredible experience and I have learned such a lot in such a short space of time. I am so grateful for his time in Ridiculously Rich by Alana.” Wishing her luck, Lord Sugar said: “I will follow Alana’s progress with much affection.”
Joseph Valente – Series 11 (2015)
Joseph Valente split from Lord Sugar just two years after he invested £250,000 into his plumbing business and announced he would take full control of ImpraGas. But they parted on friendly terms, with Lord Sugar saying: “I’ll still be on hand to offer any help and advice required. I wish Joseph and ImpraGas all the very best for the future and will follow their progress with much affection.”
Joseph added: “I am so grateful for everything Lord Sugar has done for me and I could not have asked for a better partner in the early stages of my business career. I owe him a great deal. I am confident that with the winning business model we created together, I can continue to grow the business successfully.”
In the summer of 2020, he was forced to sell his boiler installation business amid reports it owed almost £2million to creditors. ImpraGas was sold for an undisclosed sum, safeguarding jobs, but shell company VBH Assets, co-owned by Joseph, entered into voluntary liquidation, owing £1.9million to creditors.
Joseph opened up on his battle with depression and public shaming after the failure of his company but said it made him even more determined. “It hit me very hard, I was very depressed for a couple of months, and one day I woke up and thought, ‘There is no way I am going to let this destroy me'”, Joseph told Mirror Online. “I had my credibility and my reputation to rebuild.”
He started from scratch, and his courses to support new and existing businesses in growing, Trade Mastermind and Power2Succeed, are going from strength to strength.
Mark Wright – Series 10 (2014)
Australian-born Mark won a £250,000 investment from Lord Sugar in 2014, despite getting confused for the TOWIE star with the same name. He started his digital marketing agency, Climb Online, which has become the most successful company to have gained investment through the BBC show, bringing in £5million in its second year.
Away from business, Mark started dating another winner, Leah Totton, back in 2015, but they decided to keep the relationship quiet as they were nervous about what Lord Sugar would think. They struggled to keep their romance going while having incredibly busy work schedules, which made it almost impossible to be together.
They announced their split in October 2016 – with Mark explaining the reasons why it didn’t work out. Mark said: “We are both incredibly driven people and, due to our busy schedules, the relationship just wasn’t working, so we decided to go our separate ways. Leah is a lovely girl, and we remain good friends.” In August 2020, Mark officially became a UK citizen.
Leah Totton – Series Nine (2013)
Leah managed to see off stiff competition from Celebrity Big Brother star Luisa Zissman in 2013. The Irish GP used her £250,000 investment from Lord Sugar to open several cosmetic surgery clinics. The launch was controversial, with critics claiming it would encourage women to have more treatments, but Leah batted off the comments and her clinics have been a huge success.
She’s had a load of famous clients, including The Only Way Is Essex stars, and Karren Brady attended her launch event. Leah also worked part-time as a locum doctor in NHS A&E centre. Lord Sugar has visited the clinic many times – and Leah has joked she has offered him Botox many times but he “politely declines”.
Ricky Martin – Series Eight (2012)
Ricky Martin (no, not that one) was Livin’ La Dida Loca back in 2012 when he went into business with Shuggs. “I’m like a shark, right at the top of the food chain. I take what I want, when I want. I truly am the reflection of perfection,” boasted the former pro wrestler Ricky Martin on the show. He went on to win over Lord Sugar with his business plan for a specialist science recruitment company.
He is now the managing director of Essex-based business Hyper Recruitment Solutions, set up with the £250,000 investment winners now get. Qualified biochemist Ricky, who changed his name from Richard to emulate the pop star, and Lord Sugar each own half the business. He’s gone on to win numerous business awards, is earning several million pounds each year and is also dad to two kids with wife Gemma.
Tom Pellereau – Series Seven (2011)
It seemed like Tom would be straight out the door after he was on the losing team five weeks in a row. Exasperated, Lord Sugar once barked at him: “If you nod your head any longer, I’m going to put you on the back seat of my bloody car.” But the inventor still triumphed and went into business with the tycoon developing Stylfile nail care products to be sold at Tesco and Asda supermarkets.
Their company made a turnover of £1.5million thanks to his winning S-shaped nail file. Since then, he’s also launched a new makeup brush-cleaning gadget, Stylpro and other time-saving beauty tech like gel nail polish remover clips and a baby-safe nail clipper. Tom, who admits he still gets “shouted at all the time” by Lord Sugar, also went on to develop a collapsible baby bottle and a bowel cancer screening device.
Stella English – Series Six (2010)
The highs of winning the BBC series were soon followed by deep lows for Stella English, who was hired by Lord Sugar in 2010 in the final episode of that year’s series. Her success turned sour when she quit her £100,000 per year job with Lord Sugar, arguing she was used like an “overpaid lackey” and unsuccessfully attempting to sue her former boss.
Stella moaned that her role with Lord Alan Sugar’s computer company, Viglen, was nothing like she thought it would be and an insider said she felt like a “glorified PA”. A company spokesman confirmed that Stella would be switching companies to join web-connected TV service YouView, of which Lord Sugar was non-executive chairman.
But Stella didn’t enjoy her new role either and later claimed she felt pressured into taking the new position at Sugar’s internet set-top box company. Speaking on ITV’s Daybreak in September 2013, she explained: “Despite [the high salary] I couldn’t actually physically stay there, because it was unbearable. I had no future there, I knew that’s why I resigned.”
After resigning, Stella landed a £200,000-a-year consultant job with Citigroup, but things got ugly when Stella tried to sue Lord Sugar for constructive dismissal. In the March 2013 tribunal showdown, Stella claimed Lord Sugar told her that he “didn’t give a s***” if she left his company, but the panel decided her case “should never have been brought” and was “ill-advised”.
Following the case, the tycoon counter-sued his old employee, demanding that Stella pay for lawyers he employed during her failed constructive dismissal case against him – costs amounting to £50,000. “I do not know how I am going to feed my kids, never mind the mortgages,” she told the panel during the hearing.
Lord Sugar’s counterclaim failed as an East London Tribunal Service panel ruled that the mother-of-two should not have to repay any of the legal fees. Lord Sugar later accused her of aiming for a “tidy” out-of-court settlement, adding: “I’m afraid she underestimated me and her reputation is now in tatters.”
What happened next for Stella was an astonishing fall from grace as she went from the boardroom to the job centre, her marriage collapsed, and she had just £90 in the bank. “I wish I had never gone on The Apprentice. I’m broke and on my knees. I just don’t know how I’m going to carry on,” she told The Mirror in September 2013.
Stella struggled to find work at first but then appeared as a host for Crowd Box – a TV channel that helps entrepreneurs raise money through crowd-funding – and found work as a management consultant. Her love life also turned around as Stella found happiness with snooker player boyfriend Ali Carter in 2016, and they had a baby together in 2013 before splitting in 2019.
Yasmina Siadatan – Series Five (2009)
After becoming Lord Sugar’s Apprentice, Yasmina said: “I feel very lucky. Life is brilliant.” The steely brunette was tipped for greatness and immediately began working for Lord Sugar in a £100,000 a year deal. The restaurant owner worked at his Amscreen Healthcare company, which supplies advertising and information screens to hospitals and GPs.
The following year, she announced she was pregnant following a whirlwind romance with colleague Andrew Hepburn, going on maternity leave at Christmas 2010 and her first child was born the following month. She was due to return in January 2012, but told bosses she was expecting another baby.
After two years spent starting her family, Yasmina was “itching” to get back to work and was headhunted by Dragons’ Den star James Caan to be Head of Operations role in a Private Equity firm. “Once I had met various people in the organisation I was sold on the company as a whole, especially James himself, so it was just a case of them finding a role that would suit me,” said Yasmina.
“It wasn’t an advertised role but something that James matched my skills to, which is how a lot of people are brought into the company.” Yasmina then worked as creative director of Start Up Loans and as Head of Marketing at a fintech firm and also ran as a Conservative candidate for council for a by-election in Henley in March 2017.
Lee McQueen – Series Four (2008)
Charming Lee was renowned for his “That’s what I’m talking about!” catchphrase. The milkman’s son, who became owner of a million-pound company, rang in sick with food poisoning on what should have been his first day at Lord Sugar’s company. But he went on to work there for two and a half years, setting up a successful digital media business with his boss’ son Simon.
Lee worked for Alan Sugar’s Amshold company as a development director, developing Amscreen-branded digital display advertising products for the outdoor market. After deciding to leave, he said: “Having gained a huge amount of experience in my role at Amscreen, I felt now was the right time to start up on my own.”
Next, he founded a company, Raw Talent Academy, to help young people get recruitment and sales jobs. In 2010, Lee had 18 employees, and the firm was expected to make nearly £1.5million. He launched a technology platform, Phoenix51. He regularly appears as a co-host on Love Sport Radio’s Tottenham Fans Show.
Simon Ambrose – Series Three (2007)
Simon memorably caused Sir Alan to explode with frustration as he struggled to put together trampolines he was trying to flog on a television shopping channel. “Well, I’d like to think I’ve shown that a nice guy from a nice background sometimes can win,” he told Digital Spy.
But the Cambridge graduate won the series and went on to work for Lord Sugar’s property company Amsprop for three years, as well as studying to be a chartered surveyor. After leaving in 2010, Simon became a property developer, started running an events company and invested in a string of bars and restaurants in London.
Michelle Dewberry – Series Two (2006)
After landing a £100,000 job with Lord Sugar, Michelle worked on the launch of Xenon Green, which specialised in computer equipment disposal. She left the company before the end of her 12-month contract and set up her own consultancy firm to support aspiring young entrepreneurs.
Michelle also became a Sky News TV pundit and runs a shopping website, dailychic.co.uk. In July 2020, Michelle gave birth to a little boy nine weeks early with former Crystal Palace chairman Simon Jordan. Since 2021, she has hosted her own prime-time GB News show called Dewbs & Co.
Tim Campbell – Series One (2005)
The first ever winner of The Apprentice, Tim stormed to victory in 2005 after the most gruelling job interview of his life. The former London Underground transport manager joined Lord Sugar’s company Amstrad and launched the Integra anti-wrinkle device at Argos and Harrods.
He left in March 2007 after two years working with the big boss and set up social enterprise Bright Ideas Trust to support young entrepreneurs from disadvantaged backgrounds. “I never saw the Apprentice, Lord Alan’s position, as a job for life,” he told The Guardian. “It was on a plate for me but that wasn’t what it was about. I never saw him as a blank cheque.”
Tim became head of client services for recruitment firm Alexander Mann Solutions and then London Mayor Boris Johnson’s ambassador for training and enterprise. In December 2013, Tim was diagnosed with testicular cancer but fought back with the support of his wife Jasmine and was given the all-clear.
Tim received an MBE for Services to Enterprise Culture in 2012 and co-founded bespoke digital marketing agency Marketing Runners Ltd in 2016. In 2022, he had a full-circle moment as he took on the role of Alan’s sidekick, taking over from Claude Littner as he dealt with medical issues.
