Archive August 19, 2025

After going viral, Jack Kay, better known as the Ibiza Final Boss, recently signed a deal with a fashion brand.

Social media star Jack Kay, who is better known as the Ibiza Final Boss, is said to have signed a five-figure deal with a high-profile brand in the UK this week. He’s reportedly agreed to collaborate with fashion retailer boohooMAN.

Jack, 26, gained notoriety just a few weeks ago when video of him dancing in Ibiza went viral on social media. He gained notoriety for his distinctive appearance, which included a bowl haircut. He has since begun working for a management company.

It’s now been reported that Jack has signed a deal with fashion retailer boohooMAN. The brand have previously collaborated with celebrities like footballer Kyle Walker, Love Island’s Toby Aromolaran and singer Burna Boy.

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Jack has reportedly signed a five-figure deal with boohooMAN, according to the Daily Mail. He was reportedly signing the collaboration contract at the brand’s Manchester headquarters this morning, according to sources.

Before being seen in the city, Jack was seen sporting a white trainer, a black t-shirt, and black shorts. In a photo that was made available by the Daily Mail, he poses while wearing a boohooMAN t-shirt with the words “IBIZA FINAL BOSS” on the back.

The news comes after it was announced that Jack had signed with Neon Management. Other clients of the management agency include TOWIE’s Joey Essex, Gogglebox’s Stephen Webb and Love Island stars like Ronnie Vint.

A source previously teased Jack about the company’s potential expansion once he left Neon Management. They claimed that the agency has already been “inundated” with inquiries involving him.

Given their previous success and the agency’s already flooded with requests for him, the source said, “Signing up with them was a no-brainer.” The sky is the limit, so from TV shows to podcasts, everything really blew up in a matter of hours.

There’s been speculation over potential opportunities for his career since his rise to fame on social media. Jack has already released music, with a track titled Ibiza Final Boss, a collaboration with Carnao Beats, released last week.

Since the footage of him went viral, Jack has been referenced by several brands in content. Greggs, for example, shared a photo of gingerbread that resembled his appearance, writing in their post on X: “Gingerbread Man final boss.”

After going viral recently on the island of Ibiza, Jack once said that it had been “a lot” for him to take in. He assured fans that he is “just a normal person” from Newcastle, as previously reported in a similar post on social media.

Appreciate everyone’s love and messages. It’s just too much for me right now, so I’ll get back to everyone as quickly as I can. I’m just a regular Newcastle resident; it’s crazy stay tuned for some big news.

Addressing the reports of a deal with boohooMAN, a spokesperson for Neon Management told the Mirror tonight: “We would never discuss our clients earnings but I can confirm that we have secured a lucrative brand deal for Jack with Boohooman, something he is both excited and proud to be involved with. There are lots of exciting things coming up for the Ibiza Final Boss!”

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Doctor Emily, Peter Andre’s second wife, is alleged to be “inflicted” by his ex-partner Katie Price’s attack on her and her children in a blatant video that Alex Reid shared.

In a bombshell video that was leaked last night, Katie Price has been accused of hitting a “new low” with her apparent targeting of Emily Andre and her children. In a video that depicts her counting enormous stacks of cash, the former glamour model has come under fire for calling Peter Andre’s second wife and their children “irrelevant.”

The television personality is joined by her oldest daughter Princess, whom she shares with Peter in the video, which Alex Reid’s ex-partner shared. However, she also encourages her daughter to agree with her and labels Peter and Emily’s two children as “irrelevant.”

Katie, 47, also asked her daughter whether Pete frequently asks about her two bankruptcies, despite her having huge amounts of cash on her. Katie is sitting in front of a Christmas tree with Princess in the clip, which is believed to have been filmed in late 2020. It comes after Peter Andre was said to be ‘shocked and disgusted’ by the comments.

She told her daughter, “My dad will have to pay the school fees because of my bankruptcy.” Does he complain about it, she continued. What says Emily? It could be used for her and her children. They are irrelevant because they are not going private. Nobody even knows who they are.

A source has now claimed that Katie’s targeting of Emily and the children has caused a “new low.” According to them, “Peter has been horrified by what she said about his family in front of Princess, but the focus has been on the fact that Katie is counting cash while claiming to be bankrupt,” according to them in a statement to The Sun.

Her mother was talking about her own brother and sisters while she was only 13 when she was told that. It’s repulsive. Anyone who talks about children in such a way shocks Emily. It’s a brand-new low. They add that the family did not want Princess to be Katie’s center of any more drama.

When Princess inquired about Katie’s involvement in her and Junior’s private education, she responded, “Your dad can sit on that, raise her middle finger.” A source told the Mirror that Peter had been “shocked” by the video clip, and that Emily’s reaction was revealed.

They continued, “He’s so shocked that she would do this in front of their young child and that his young children are irrelevant.” The money is not the issue. How could a mother care about young children?

Peter’s attorney team was being drafted in, according to a Peter spokesperson. This video was shared with Katie’s trustee in bankruptcy several months ago, according to a Price spokesperson, and Katie has fully cooperated with the trustee’s inquiries.

“The cash featured did not belong to Katie, and the property referred to was dealt with in the financial settlement proceedings arising out of Katie’s divorce from Peter Andre. Katie’s Trustee in Bankruptcy is aware of the property and has undoubtedly investigated whether the same ought to be comprised in the bankruptcy estate.”

You should be aware that, despite the fact that Price has been discharged from both of her first and second Bankruptcies, both are still ongoing and that, in my capacity as her Trustee, I am seeking realizations from various third parties for the respective Bankruptcy estates. I won’t want to affect the outcome of that hearing or the ongoing investigations in any way.

Katie was first bankrupt in 2019 for debts totaling £3.5 million, including £970, 639 to HMRC, and £761, 994 for a second unpaid HMRC request in March of that year.

Her ex, Alex, who is owed £175, 000 in High Court costs and damages, was given the order after Katie revealed a sex tape, which he claims was shot without his knowledge. Katie was reportedly stated in the video that she had “extended” her bankruptcy “because Alex Reid wants money from me and he won’t be able to get it”… He’s an a***hole”.

He described the video as “unbelievable” as Katie counted the amount of money in it. He continued, “She just admitted she lied,” before questioning someone outside the camera: “Has my legal team seen this?”

He said in a statement: “Over the years, you have seen countless stories by Katie Price directed at me, Peter, Keiran and others. Today I want to be clear. I am spearheading a campaign to expose the truth. This isn’t about gossip but about evidence. It’s not about rumour, it’s about reality. After years of silence, the time has finally come to reveal all.”

According to The Mirror, Price’s bankruptcy trustee continues to “seek realizations from various third parties” after receiving the one-minute, 38-second video.

In addition, Price stated earlier this year, while discussing her bankruptcy plan on her podcast, The Katie Price Show, that she was “not bankrupt anymore!” I’m out of both of them, just like I’m out of it. Everything has been hell over the past six years, both mentally and personally. I’ve worked so hard to talk to people and get rid of the issues that caused them. It’s wonderful to no longer be bankrupt. I now have complete control over everything.

Peter Andre’s second wife, Doctor Emily, is said to be ‘hurt’ after his former partner Katie Price took aim at her and her children in a bombshell video shared by Alex Reid

Katie Price has been accused of hitting a “new low” after apparently targeting Emily Andre and her children in a bombshell video leaked last night. The former glamour model has come under fire after branding Peter Andre’s second wife and their children “irrelevant” in a video which shows her counting huge stacks of cash.

In the video, shared by Katie’s ex-partner, Alex Reid, the television personality is joined by her eldest daughter, Princess, whom she shares with Peter. But she also brands Peter and Emily’s two children “irrelevant” before encouraging her daughter to agree with her.

Katie, 47, also asked her daughter whether Pete frequently asks about her two bankruptcies, despite her having huge amounts of cash on her. Katie is sitting in front of a Christmas tree with Princess in the clip, which is believed to have been filmed in late 2020. It comes after Peter Andre was said to be ‘shocked and disgusted’ by the comments.

Speaking to her daughter, she said: “Your dad is going to have to pay the school fees because of my bankruptcy.” She went on to add: “Does he moan about it? What does Emily say? It’s money that could be spent on her and her kids. They’re not going private, are they, they’re irrelevant. No one even knows who they are.”

Now, a source has hit out, saying that Katie has hit a “new low” by targeting Emily and the children. Speaking to The Sun, they said: “Of course, the focus has been on the fact Katie is counting cash while claiming to be bankrupt, but Pete has been left horrified by what she said about his family in front of Princess.

“She would only have been about 13 then, and her mum was talking like that about her own brother and sisters. It’s disgusting. Emily is stunned that anyone could speak about children like that. It’s a new low.” They add that the family didn’t want Princess to be at the centre of any more drama surrounding Katie.

When Princess asked whether Katie would be using the cash to help with her and Junior’s private education, she responded, “Your dad can sit on that,” raising her middle finger. The news of Emily’s reaction comes after a source told the Mirror that Peter had been left “shocked” by the video clip.

They told us: “He’s so shocked that she would do this in front of their young child and saying his young children are irrelevant. It’s not about the money. How could a mother do that about young children?”

Meanwhile, a spokesperson for Peter added that he was drafting in his legal team. A spokesperson for Price told the Mirror: “This is a video that was shared with Katie’s Trustee in Bankruptcy several months ago, and Katie has fully complied with the Trustee’s investigations into the same.

“The cash featured did not belong to Katie, and the property referred to was dealt with in the financial settlement proceedings arising out of Katie’s divorce from Peter Andre. Katie’s Trustee in Bankruptcy is aware of the property and has undoubtedly investigated whether the same ought to be comprised in the bankruptcy estate.”

Farheen Qureshi, who was made Price’s bankruptcy trustee in April 2023, told the Mirror: “You should be aware that, notwithstanding that Ms Price has been discharged from both her first and second Bankruptcies, both Bankruptcies are still live and continuing and, in my capacity as her Trustee, I am seeking realisations from various third parties for the respective Bankruptcy estates. I would not wish to prejudice in any way either the outcome of that hearing or the further investigations being undertaken.”

Katie was first declared bankrupt in 2019, relating to debts totalling £3.5million, including £970,639 to HMRC and for a second time in March last year, for £761,994, over a second unpaid HMRC demand for cash that she had earned while officially being bankrupt.

Creditors included her ex, Alex, who is owed £175,000 in High Court damages and costs, which he was granted after Katie revealed a sex tape, which he says was filmed without his consent. In the clip, Katie was heard saying she had “extended” her bankruptcy “because Alex Reid wants money from me and he won’t be able to get it… He’s an a***hole.”

In the video, which he shared yesterday, he said it was “unbelievable” as he watched Katie counting cash. “She just admitted she lied,” he said, before asking a person off camera: “Has my legal team seen this?”

He said in a statement: “Over the years, you have seen countless stories by Katie Price directed at me, Peter, Keiran and others. Today I want to be clear. I am spearheading a campaign to expose the truth. This isn’t about gossip but about evidence. It’s not about rumour, it’s about reality. After years of silence, the time has finally come to reveal all.”

The Mirror understands that the one-minute and 38-second video has been sent to Price’s bankruptcy trustee, who continues to “seek realisations from various third parties.”

Meanwhile, earlier this year, speaking on her podcast, The Katie Price Show, Price said: “I’m not bankrupt anymore! I’m out of it, I’m out of both of them. The last six years have been hell – mentally and personally – everything has been hell. I’ve worked so hard to communicate and get rid of what caused all the trouble, and I’m out of it. It’s such a nice feeling not to be bankrupt anymore. I’m in control of everything now.”