What purpose does Trump’s media strategy serve?

Donald Trump, president of the United States, has gained notoriety since making an appearance in Washington.

He appears to relish any opportunity to upstage, outrage and, perhaps most importantly, control the media narrative.

Whether it’s suggesting Canada become America’s 51st state, planning to rename the Gulf of Mexico, or threatening a military takeover of Greenland, Trump is dominating international news.

However, many of his statements have been refrained from the White House, and staff are frantically looking for answers.

So, can Trump’s administration sustain the breakneck speed at which he’s announcing changes? And what are the dangers in perpetuating this relentless shock-and-awe media strategy?

Presenter:

Elizabeth Puranam

Guests:

Alex Isenstadt, a senior political journalist for Axios covering the Republican Party and the Trump White House, is a senior political correspondent for Axios.

Middle East Eye columnist and author of the book How Trump Thinks, Peter Oborne.

Eric Ham, a former member of the US Congress and political analyst.