‘What happened to supporting the sisterhood?’ Ex-Sunrise host Sam Armytage is slammed over her ‘catty’ and ‘unnecessary’ post about Natalie Barr being desperate for her job
Samantha Armytage has been blasted by Sunrise viewers for firing off a brutal tweet describing her ex-colleague Natalie Barr as ‘desperate’ for her job.
The former Sunrise host, 44, made headlines on Monday after she criticised Natalie, 53, on Twitter for continuing to speak about her in the press, three months after taking over as anchor of Seven’s breakfast show.
Critics have since blasted Sam on social media, accusing her of exhibiting ‘catty’ behaviour with her ‘unnecessary’ post.
‘Catty behaviour is unbecoming. This tweet is totally unnecessary,’ one fan raged.
‘Such a low blow on your part for posting this,’ another agreed.
Other viewers rushed to Natalie’s defence, praising her for remaining dignified amid the pair’s feud.
‘Hey Sam, what happened to supporting the sisterhood? Nat is a natural and so authentic at doing the job with class,’ one person wrote.
‘Glad Nat is a woman that doesn’t need to post unnecessary tweets,’ another added.
The TV presenters’ rivalry was exposed last week after Natalie told The Australian Women’s Weekly the pair weren’t friends outside the workplace.
On Monday, Sam brushed off a question about their rivalry on The Kyle and Jackie O Show, before taking a swipe at Natalie on Twitter hours later.
‘Look, I’m out. Nat’s wanted the job forever… and she’s finally got it. She just needs to get on and enjoy it – and forget about me (even though I’m unforgettable),’ Sam tweeted, adding the hashtag #PeaceOut.
Sam was co-anchor of Sunrise from June 2013 until March this year, when she stepped down to spend more time with her family.
Natalie, the show’s longtime newsreader, replaced her the week following her departure.
Sam’s tweet contradicts Natalie’s own account of her promotion to co-anchor, as she has always said she didn’t aspire to be host and was surprised when Seven offered her the job in March.
The Twitter broadside came after Sam offered a very telling response on Kyle and Jackie O when questioned about rumours she didn’t get along with her successor.
During the live interview earlier on Monday, she momentarily froze when asked about Natalie’s previous claim they weren’t friends outside the workplace.
Instead of addressing their frosty relationship directly, Sam paraphrased Oscar Wilde’s famous quote, ‘There is only one thing in the world worse than being talked about, and that is not being talked about.’
Radio host Jackie ‘O’ Henderson broached the subject, saying: ‘[Natalie] did an interview where she said you guys weren’t that close because you didn’t have a lot in common and that you wouldn’t really talk when the cameras were off.’
After a pause, Sam dodged the question by saying: ‘Yeah, well, look, I mean it’s better to be talked about than not, isn’t it in life?’
She then took a subtle swipe at Natalie for bringing her up in an interview after she’d decided to take a step back from the TV industry.
‘I thought everyone might forget about me when I was having my little sabbatical, but it seems they’re not, you know?’ she said.
‘Look, there’s nothing interesting going on there, honestly. I’m just doing my thing, out in the country,’ she added.
It comes after Natalie revealed for the first time she didn’t have a close relationship with Sam, whom she replaced as Sunrise anchor on March 15.
When asked about rumours the two women did not get along, Natalie told The Australian Women’s Weekly last week they weren’t friends outside the workplace.
She said that while the pair ‘got along well in the office’, they rarely spoke after the cameras stopped rolling because they didn’t have much in common.
‘The truth is we didn’t really see each other outside the office,’ Natalie said.
‘We had vastly different lives, I guess,’ the mother of two added. ‘We were in different places. She was hanging with her friends, and I was spending time with my family.
‘So, yes, were were in different places.’
Natalie’s interview came after she was reportedly rankled by comments Sam made in a newspaper column in February about working mothers in the TV industry.
Sam claimed she’d been assigned more work than her female colleagues in the past simply because she was unmarried and childless.
She said ‘bosses don’t ask as much of you if you’re a wife or mother’, adding: ‘I’ve never shied away from hard work, but there was an expectation that Sam would do it because she’s got nothing else going on.’
At the time, many TV insiders wondered how Natalie would have reacted to this bold statement, given that she regularly picks up international assignments and fills in for colleagues at short notice, despite being married with two teenage children.
For months before her departure, rumours had swirled that Sam didn’t get along with Natalie, who was Sunrise’s newsreader before stepping up to the main desk.
Sources also claimed she didn’t see eye to eye with her co-anchor David ‘Kochie’ Koch either.
These whispers were seemingly confirmed when Natalie and Kochie didn’t attend Sam’s leaving party at the Catalina restaurant in Sydney’s Rose Bay on March 11.
Eyebrows were raised yet again in May when it emerged Sam didn’t follow either of them on Instagram, despite following many other Seven colleagues.
Sam downplayed this snub on her News Corp podcast earlier this month, saying: ‘I don’t think I unfo… I don’t think anyone’s following anyone in there.’
Nat vs Sam: a timeline of their feud
July 2019: Nat jokingly calls Sam ‘a b***h-faced moll’ when asked if she’s as ‘nice’ as she appears to be on Sunrise.
March 2021: Sunrise co-host David Koch reveals he and Nat weren’t told about Sam’s star-studded farewell lunch at Catalina restaurant in Sydney’s Rose Bay.
March 2021: Nat is rankled by Sam’s claims that married women with children aren’t expected to work as hard in their careers.
April 2021: Sam reveals she hasn’t spoken to any of her former colleagues since leaving Sunrise a month earlier.
May 2021: It’s discovered that Sam doesn’t follow Nat or Kochie on Instagram, despite following many other former Seven colleagues.
June 17, 2021: Nat tells The Australian Women’s Weekly she and Sam were never friends outside of Sunrise.
June 21, 2021: Sam refuses to answer a question about their rumoured feud during an interview on The Kyle and Jackie O Show, and simply says: ‘It’s better to be talked about than not.’