Sainsbury’s new Valentine’s Day range sends shoppers ‘running’ to supermarket

Sainsbury’s latest pyjama range is creating quite the stir on social media, with fashion fans labelling it “beautiful”.

After the holiday buzz of Christmas and New Year’s has died down, everyone’s cosying up indoors, but thoughts are already turning to the next celebrations in 2025. With Valentine’s Day on the horizon, retailers are gearing up with love-themed goodies, and Sainsbury’s is no exception.

The supermarket’s Tu range eye-catching pink and red printed pyjamas have set Instagram abuzz thanks to a post by Charlotte, or @newdaynewoutfit_, saying: “Run to Sainsbury’s for their @tuclothing Valentine’s pyjamas”!

The coveted pyjama set features a delightful array of prints including wine, steak, and lobsters, all priced at £25 and accompanied by a matching eye mask. There are pink sets sprinkled with red hearts that are available in adult and child sizes, and these can also be purchased as separates.

Red gingham lounge pants, which are affordable, come in red and are comfortable lounging. Meanwhile, if you’re eyeing those luxurious £69 Victoria’s Secret pyjamas, Tu at Sainsbury’s offers a chic alternative with its pink and white striped silk pyjamas for only £24, complete with sweet heart pockets.

Despite being a little off, these are flying off the shelves, with customers already ordering them online or going into stores. The PJ sets come in XS and XXL sizes. Fans gushed over @newdaynewoutfit_’s reveal clip – one fan enthused: “Aren’t they beautiful!! Sainsbury’s have been owning the pyjama game”.

Another penned: “Whoever does the prints for Sainsbury’s knows what they are doing”. Someone else promised to write, “I’ll be there tomorrow, and my name will be everywhere.”

Echoing the adoration, a different admirer commented: “So cute”. While another concurred: “Super cute”.

Will you be frantically trying to purchase these sets? Comment below.

Source: Mirror