Reason why Kendrick Lamar will only be paid £540 for his 2025 Super Bowl halftime show

Millions are expected to watch Rapper Kendrick Lamar’s halftime show at Super Bowl LIX.

Kendrick, 37, was announced as the latest headliner last year and will take to the stage at Caesars Superdome in New Orleans, Louisiana, on Sunday. SZA will perform alongside him at the annual NFL event, which is scheduled for September.

The Kansas City Chiefs take on the Philadelphia Eagles in front of a crowd of tens of millions. Kendrick, who performed in the coveted halftime show slot of the championship game last week and won five Grammys, is also very exciting.

It’s been reported that Kendrick won’t be paid for his set other than a union-mandated minimum though. According to reports, performers are typically not paid, with the NFL instead covering show-related costs, including travel expenses. The NFL pays the team’s “union scale,” according to a representative for the organization who told the Independent, “and covers all costs related to the show.”

The NFL previously confirmed that it doesn’t “pay” artists, but instead covers expenses and production costs. Back in 2016, a spokesperson for it told Forbes: “We do not pay the artists. We pay for both costs of production and travel.

According to Sports Illustrated, Usher – who headlined the halftime show last year – was paid the union-rate minimum of $671 for the actual performance, which equates to about £540. He’s said to have also been awarded $1, 800 – roughly £1, 400 – for the rehearsals leading up to the performance.

Although the apparent cost for performers isn’t in the millions of dollars, as previously reported, it’s anticipated that performing at the sporting event, which attracted more than 100 million viewers in the US last year, will significantly boost their music and any other projects. endorsements have a chance of being successful, and it frequently increases their search interest.

Two years ago, for example, it was reported that streaming on Spotify of Rihanna’s music increased by more than 640 per cent after her halftime performance. According to reports, other acts’ sets also reportedly saw a rise in sales.

The Independent notes that the halftime show’s production costs are “high priced.” According to reports, Apple Music and the NFL have been known to put down around $ 8 million to cover the costs of the set-up, audio equipment, and staff salaries.

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Source: Mirror