Love Islander takes huge swipe at Molly-Mae’s fashion brand Maebe after complaints

Following some fan complaints, a former Love Islander has criticized Maebe’s new clothing line.

At the end of September, Molly-Mae released her highly anticipated fashion brand, and the line had already sold out in a flash. Her career rocketed after her time on Love Island.

The influencer revealed to her fans before the launch that her main concern is quality and creative designs, revealing that it had been two years in the making. Molly added that she wanted to “bridge the gap” between high-end clothing and fast-paced fashion.

Many fans have praised the coveted collection since its launch, but others feel underwhelmed by the fabrics the entrepreneur chose, including model and former Love Islander, Dr. Brett Staniland, a campaigner for sustainable fashion.

The season seven star didn’t hold back with his opinion on Maebe, stating that in his view, it “doesn’t pass the quality check”. He criticised Molly’s decision to work with fast-fashion brand PrettyLittleThing before starting her own venture, arguing that her new brand is also fast-fashion and not sustainable.

Brett, who was a contestant in the famous villa back in 2021, claims the brand’s website initially showed “zero information” on the fabric composition of each item. He thinks this indicates that customers weren’t aware of “what they were spending their money on.”

The model, alonside other eagle-eyed fans, spotted that Maebe’s website initially offered limited descriptions of each piece, with one garment being described as having “just a touch of wool”. Later, more in-depth details about the compositions of the fabrics are expected to be added to the website.

He continued, saying that Maebe’s pricing would be fair “if you were buying ethically made clothing of natural fibers,” but that Maebe doesn’t provide that. He then shared a photo of one of the tops from the Maebe website priced at £50 and said: “This contour top is 86% polyester and 14% Spandex, and known as 100% plastic”.

He then shared a photo of a blazer from the site for £140 and said it’s “over 80% plastic” as the website states it is made from 63% polyester, 19% viscose and 18% acrylic. Finally, he shared an image of a knitted cardigan, which he said was “95% plastic” as the website stated it was 41% acrylic, 30% polyester, 24% polyamide and 5% wool and cost £65. “These are all very low-quality materials”, Brett claimed, adding that they are “synonymous with fast fashion”.

In the video caption, Brett said Molly Mae needs to “do more” to “bridge the gap above fast fashion and below luxury”.

How many of these people will become repeat customers, though, as I believe this person is at the point where she could essentially sell out anything, according to her social media skills? You only get one go at making a first impression”, he added, and further said: “Drops notoriously create demand, and force people to consume at incessant rates because their chance might be gone soon, leading to impulse buying, and in a way, is a dark pattern of consumerism.

” Safe to say this brand doesn’t pass the quality check and there’s plenty of brands at this price point that make far better stuff, that is high quality, durable and recyclable, which none of this is by the way. “

As one fan said, “I think anyone willing to spend money on a product probably won’t care whether it’s made of polyester or not,” while another added, “So plastic clothes rebranded as Luxury.

A section titled “Transparency” on the Maebe website lists its manufacturers and suppliers. They claim to have been “seen with care” and have factories in China and Turkey. Turkey is renowned for its expertise in cotton-based jersey fabrics, especially organic textiles, which is why we produce most of our jersey garments there. With shorter lead times, we can deliver your clothing more quickly without sacrificing the conditions or wages of the workers. “

As for China, the website said:” China is renowned for its expertise in woven garments, thanks to its access to high-quality speciality fabrics and highly skilled workers. Our view on ‘ premium, ‘ means we invest more to ensure superior fabric quality, exceptional craftsmanship, and strict adherence to our ethical standards. “

The Mirror contacted Molly Mae’s team who declined to comment.

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Source: Mirror