Jordan North’s move to Capital FM was the ‘shake up radio needed’ says co-star

Less than a year after quitting the BBC for a rival network, Jordan North has been hailed as the radio’s hero.

The 34-year-old former I’m A Celebrity… Get Me Out Of Here! Contender’s sensational departure from his BBC Radio 1 role last year caused shock when it was filled by Roman Kemp’s exit for a life without the microphones. More than 400, 000 listeners tuned into Jordan’s studio in April of last year, and the time slot and station saw a rise in ratings.

In recent months, BBC Radio has struggled, with Radio 1 even overtaking Radio 1 in the breakfast charts by the end of last year. Siân Welby, Jordan’s co-host, has now argued that the medium has rekindled since his departure from the rival station.

The 38-year-old presenter co-hosts the show alongside Jordan and their colleague Chris Stark, 37. Siân has defended the success of their program, claiming that the format has been transformed since Jordan left the BBC for the station owned by Global Media &amp.

She told The I Paper: “It does feel like there has been a shake up in radio that was needed… And it feels like we]at Capital] are at the forefront of something special.

” We have such a small team, but I think it’s in the best shape it’s ever been. It’s quite magical to be cranking out the four hours of content we produce day in and day out, getting some of the headlines we do, and getting the viral clips we produce.

Siân, who occasionally appears on ITV’s daytime entrainment show This Morning, believes that the fact that they are so relatable is what accounts for her success. She also dips her toe into the world of television. She said:” It is an absolute joy to work with those boys.

“We’re not acting, we’re not scripting what we’re saying. The most authentic conversation you might overhear in a pub is being overheard by people. There are times we’re so relaxed that we forget we’re on air, and the conversation teeters towards: ‘ Oh God, we can’t say that’, or ‘ we’ve said too much'”.

Jodan gloated about his new success on the BBC’s Saturday Kitchen in November last year, declaring, “We’re beating Radio 1.” He bemoaned the fact that more teenagers aged 15 to 24 tune into his morning show on Capital than the BBC’s morning programs.

He continued, “We are beating Radio 1 on younger audiences as well as the figures are up so we are doing alright.

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Source: Mirror