Inside Love Island’s chaotic mass exodus and real reason stars are quitting villa

Three contestants have left the show so far, but Love Island All Stars is always full of drama.

And according to one PR expert, veterans stars’ “novelty wearing off” may be the cause of this shock mass exodus because they are too preoccupied with “protecting their brand” the second time around.

This season’s cast has been chaotic, with some fans questioning the character’s well-being and enquiring whether enough is being done to protect the Islanders.

Scott Thomas was the first to quit, leaving his co-stars in tears. Ron Hall followed him right away, and he immediately opted to leave the villa. Then, in a shocking turn, bombshell Lucinda Strafford abruptly departed before anyone could enter the villa.

ITV defended their protocol after the backlash. Two stars leaving in less than 24 hours later, they issued a statement that said: “Cast are instructed to take into account all the potential repercussions of taking part in the show and work through this decision-making process in consultation with their families and those closest to them to ensure they feel it is right for them.” During the show and after the show, an islanders’ welfare team is solely dedicated to them.

Before releasing the news to his fellow co-stars, it is believed that Scott had a “detailed talk” with the show’s welfare team, and ITV informed The Tab that Islanders have access to welfare on a 24/7 basis to help them make these decisions. After attempting to connect with Tina Stines, the actor decided to break up with her, revealing that something was stopping him from progressing with her. After his exit, Scott then said to Maya Jama, “I think I took it for granted the first time.” To find someone you’ve got that – I call it fireworks. I had a connection with Tina but it wasn’t fireworks, and yeah, it feels like the right decision”.

Ron left the show after failing to connect with any of the girls, who he had earlier in the series called “the villa.” A source told The Mirror: “Ron has left the villa. He believes he no longer desires to wait to see if a new bombshell will make him feel connected.

Brand expert Kellie Whitehead, who works in PR and marketing, told The Mirror that she believes the stars are leaving to “protect their brand.” Many Love Island contestants who have previously appeared on the show are offered lucrative brand deals, PR events, and appearances. Many of them later become celebrities, influencers, and brand owners. The marketing expert claims that leaving early is too tempting once celebrities feel like they’ve done enough to safeguard their cash flow and fame.

She continued, “There is always the chance to win the Molly-Mae &amp, Tommy, or Ekin Su and Davide brand jackpot for future deals and opportunities when it becomes clear that this isn’t going to happen, and if they have fulfilled their contractual obligations, then why stay”

” Another is the longer they stay, the more they become vulnerable to less savoury interactions, flare ups and hook ups – which again, wouldn’t work in favour of their future prospects, not least as so many of them move in the same circles professionally and socially on the outside. So why would they risk that? “

The Islanders have “more opportunities to discredit themselves,” the expert added. Scott and Ron are so mature that Kellye even praised them for knowing what they wanted out of life.

Meanwhile, PR guru Chad Teixeira thinks the” novelty has worn off “for veterans of the show. He said:” When contestants go on Love Island for the first time, everything is new, exciting, and unpredictable. But with All Stars, many of them already know each other, and the mystery is gone. It’s harder to build real connections when you’ve already met (or even dated) outside the villa. “

For the All Stars, many have already built their platforms and “don’t need to show as much” while attending Love Island in the regular season means there is less pressure and commitment, according to Chad.

According to Chad, who also claimed that they have “reputations to protect” and “may be more hesitant to” fully throw themselves into the process in case it backfires because they are aware of how they’re being perceived, which could make it harder to form genuine bonds.

The expert added that All Stars has “gone from being” more like a reunion than a dating show because many of the contestants already have connections through previous seasons’ events, social media, and events. This makes it harder for” real raw chemistry “to form, Chad says”. It resembles a networking event more than a true dating experiment. That could be why some, like Scott and Ron, are struggling to find the same spark they had before, “he explained.

After Lucinda Strafford pulled out of the villa at the last minute after posting a cryptic dig on social media, Love Island producers received a third blow. Despite having already arrived in South Africa, Lucinda decided in the end that she no longer wanted to be on the show.

As the Hannah Montana song You’ll Always Find Your Way Back Home sounded in the background, she captioned her video, “Respectively this is how it sounds knowing Love Island All Stars is not for you this year.” According to sources, Lucinda was unhappy that she had been battling for a spot in the villa for so long. Bombshell contestants are confined to their phones and are denied access to the outside world before entering the villa, which appeared to be too much for Lucinda.

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Source: Mirror