Adam Peaty’s defiant plans to make millions cashing in on family amid ugly feud

As he moves further into the influencing world, Olympic swimmer Adam Peaty has insisted that family will be ‘central to his narrative’ – despite the fact he didn’t invite any of them to his wedding

Newly married Adam Peaty has signed up to an influencer agency alongside wife Holly Ramsay, as he looks set to enter a “new era” in his career.

The Olympic swimmer, who rose from working class roots to become a self-made millionaire, is now firmly mingling in celeb circles, as evidenced at his star-studded wedding. His famous in-laws Gordon and Tana Ramsay were seated in the pews at Bath Abbey on November 27, as the all important vows were exchanged, while family friends included the likes of David and Victoria Beckham.

Notably, Adam’s sister Bethany and his five year old son George were the only Peaty members in attendance at the lavish do, with heartbroken mum Caroline having been uninvited in the dramatic weeks that led up to the big day. Caroline, 60, who was left distraught after being left out of Holly’s Soho Farmhouse hen do, supported her talented son from his earliest sessions in the pool, braving early mornings and even going into debt to encourage him all the way to the very top of his profession.

Now, firmly established, Adam, 31, is moving onto the next chapter in his career, and it’s thought he could bank millions from his prestigious family connections and the globally-known Ramsay name.

READ MORE: Adam Peaty ‘facing huge risk’ as he joins Holly Ramsay’s influencer agency

By joining Holly’s management company Hypesight, Adam is moving beyond the world of sports into quite a different arena, which could prove lucrative. According to the Hypesight website, Adam is now stepping into a “new era” where his sports background meets a “quietly elevated sense of modernity”. The site also specifies that Adam ‘keeps family central to his narrative’, despite the unseemly feud with his own relatives.

Speaking previously with the Mirror, PR expert Mayah Riaz, said that despite having gone ‘no contact’ with his parents, Adam should still be able to turn family ties into a money spinner. “The risk, of course, is perception. Family narratives sell because they feel authentic and the public can relate to them, so stepping away from that can look cold if it is not handled carefully. But the public is far more forgiving when the story is framed as growth rather than rejection. If Adam communicates gratitude and continuity, this becomes a smart evolution, not a betrayal.”

She continued: “Joining Holly Ramsay’s agency is interesting because it blends credibility with commercial savvy. The Ramsay name opens doors, but it also comes with scrutiny. Adam has to be careful not to look like he has swapped sporting excellence for celebrity by association. The golden rule here is simple. His achievements must always come first, the influencing should feel like a by product, not the main event.”

This focus on family is arguably at odds with reports that Adam uninvited his parents, aunt and brothers weeks before the wedding, amid the ongoing family feud. It’s been alleged that Adam and Holly were upset when his aunt, Louise, posted online about how they hurt Caroline, leading to the shock snub.

In her own description, Holly, who has already enjoyed collabs with brands such as Victoria’s Secret, Armani and Charlotte Tilbury in the run up to her big day, is similarly praised as being “family-oriented” and “unapologetically genuine”. The description reads: “Holly is celebrated for her organic, honest, and authentic content. Family-oriented and unapologetically genuine, she remains vastly approachable and relatable, cultivating a massive following who connect with her warmth, openness, and real-life perspective.”

Not everybody views the couple in this light however. Mere hours before he walked down the aisle, Adam’s aunt, Louise, hit out at him in a fiery text message, which the athlete apparently didn’t receive, as he had already blocked his family.

Louise wrote: “I hope you never suffer the depth of pain you have put your mother through and despite it all she loves you still. Shame on you both. Shame. Remember on this, your happiest day, and on each anniversary of your happiest day, that you hurt your mum so deeply her soul screams.”

Do you have a story to share? Email me at julia.banim@reachplc.com. Follow Mirror Celebs on Snapchat , Instagram , Twitter , Facebook , YouTube and Threads

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All about John Lydon as Sex Pistols stars unveiled as Yak on The Masked Singer

All about John Lydon as Sex Pistols stars unveiled as Yak on The Masked Singer – The Mirror

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Sex Pistols star John Lydon left people gobsmacked when he was unveiled as Yak on ITV’s The Masked Singer this weekend. Here is all you need to know about the English singer, songwriter, and cultural figure

All you need to know about John Lydon’s life and career

  1. John Lydon is an English singer, songwriter, and cultural figure best known for being one of the most influential and controversial voices in punk and post-punk music. He was born on January 31, 1956 in London, England and grew up in a working-class Irish family in North London. As a child, he suffered from spinal meningitis, which temporarily affected his memory and left a lasting impact on his outlook and personality.
  2. Lydon rose to fame as the lead singer of the Sex Pistols, adopting the stage name Johnny Rotten. The band became the face of the British punk movement and were known for their raw sound, confrontational attitude, and anti-establishment lyrics. Key Sex Pistol songs include: Anarchy in the U.K. and God Save the Queen. Their only studio album, Never Mind the Bollocks, Here’s the Sex Pistols (1977), is considered one of the most important albums in rock history. Despite (or because of) the chaos, the Sex Pistols had a short life. Internal conflict, media outrage, and controversy led to their breakup in 1978.
  3. After leaving the Sex Pistols, Lydon deliberately moved away from punk clichés and formed Public Image Ltd (PiL). The band explored post-punk, experimental rock, dub, dance, and avant-garde music. Lydon took creative control and rejected the “punk rebel” stereotype. Influential PiL albums include: Public Image: First Issue (1978), Metal Box (1979) and Flowers of Romance (1981). PiL is widely credited with helping shape post-punk and alternative music, influencing countless later artists.
  4. From the 1990s onward, Lydon became a frequent media presence, appearing in TV interviews and documentaries. He also famously starred in UK butter commercials, surprising fans who saw him as anti-commercial. Lydon also starred in ITV’s I’m a Celebrity…Get Me Out of Here! in 2023. In his personal life, Lydon was a vocal advocate for his wife, Nora Forster, during her battle with Alzheimer’s disease until her death in 2023.
  5. Lydon made a very surprising appearance on the latest UK series of The Masked Singer on ITV, and it’s been a big talking point on social media. On the January 10, 2026 episode (Series 9), Lydon was revealed as the masked character “Yak” — a colourful costume complete with a glittery purple yak head. He performed songs for the panel and audience, including a cover of Olivia Newton-John’s “Physical” while disguised. Yak ended up in a sing-off against ‘Monkey Business’ after receiving some of the lowest votes. The judges chose to save the other act, which meant Lydon was eliminated and unmasked.
  6. Cricket legend Freddie Flintoff was on the panel that night and was one of the people who correctly guessed Lydon’s identity before the mask came off. After the reveal, Lydon described the experience as “unbelievable” and joked about how heavy and obstructive the costume was — quipping that it “weighed as much as a yak.”
  7. Lydon admitted he tried not to sound too recognisably like himself when performing, to keep the judges guessing, laughing that his distinctive voice “apparently worked” at throwing people off. Lydon mentioned that his appearance fee would help fund his work on a new independent album, reflecting the real-world challenges of funding creative projects outside the traditional music industry.

Read more on about John Lydon’s politics and what he thinks of Donald Trump

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Princess Kate ‘filled with horror’ over Prince William’s dangerous hobby

Both the Prince and Princess of Wales have a long list of niche interests and sporty passions – but there’s one hobby of William’s that Kate struggles to accept

Both Princess Kate and Prince William have often spoken about their personal interests, from niche passions to their favourite sports, with their cheeky and competitive nature occasionally shining through.

The couple have long been known to keep up a seriously active lifestyle, together boasting a long list of sporty hobbies including polo, surfing, tennis and running, and even passing these passions onto their children George, Charlotte and Louis. Despite their long list of hobbies, there is one particular love of William’s that Kate really can’t get behind, with the Princess of Wales even admitting to hating it for one major reason.

READ MORE: Shamed Andrew ‘using Beatrice and Eugenie as spies’ after exile from Royal FamilyREAD MORE: Prince Harry discovering ‘life isn’t as easy’ after ‘squandering’ Royal Family trust

The hobby in question is riding motorbikes – and it’s understandable why Kate isn’t so keen. Known for its high stakes, riding a motorbike gets adrenaline pumping for a reason, and Kate didn’t love the idea of her beloved husband and father of her children taking part in such a risky activity on a regular basis.

Kate revealed just how much William’s hobby stressed her out back in 2015 when the couple were four years into their marriage. At the time, their son George was only two years old and their daughter Charlotte was still a baby, at only a few months old.

“He’s still riding it,” she said about his motorbike during a visit to Dundee, “It always fills me with horror when he goes out on it. I’m terrified. Hopefully, I’m going to keep George off it.”

Listening to Kate’s valid concerns, the future King has since scaled back on his much-loved hobby with his family in mind. At the Isle of Man TT races in 2018, William said: “I’m a dad of three. I have to tone it down. I miss big trips, for me biking was always about being with everybody else.”

Despite admitting to toning down his motorbike driving, William couldn’t resist taking a Triumph motorbike for a spin while on a Triumph Motorcycles tour in Hinckley in 2018.

Putting on a helmet and leathers, the then 35-year-old prince got the chance to test drive the latest Triumph Tiger 1200. After whizzing down the road, William got off the bike and said the ride had been “very nice” although “not long enough”.

William is reported to have gained his motorbike license when he was 19, and just a few years later, William and his younger brother Prince Harry embarked on the adventure of a lifetime together.

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The royal brothers took on a daring off-road course across South Africa, all in the name of a good cause. The 1000-mile trip saw the two once-close brothers raise an incredible £500,000 for charity.

Kate definitely isn’t the only member of the Royal Family to have their doubts about William riding motorbikes around, with his father King Charles reportedly saying at a reception in St. James Palace when his sons were younger: “I always worry about them. It’s about other cars not being able to see you. I’m always telling my sons that”.

Fans mourn sale of British brand worn by Superman to Japanese after 120 years

Gola’s sale to Japanese conglomerate Marubeni Corporation marks the end of 120 years of proud British ownership

In the 1970s football legends from Emlyn Hughes to Sir Alf Ramsay, Bill Shankly and Stan Bowles, thought anything made by British brand Gola was a winner – game, set and match. Later becoming the preferred footwear of rockers, including the Gallagher brothers and Paul Weller of The Jam, in 2024, style bible Vogue hailed Gola trainers one of “fashion’s most wanted shoes.”

Even Superman star Christopher Reeve wore a Gola sweatshirt for the much maligned 1987 It’s a Royal Knockout show, filmed at Staffordshire’s Alton Towers theme park. But this week, 120 years of proud British ownership came to an end when Gola was sold by its third generation family owner to Japanese conglomerate, Marubeni Corporation.

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Dr Naomi Braithwaite, an associate professor in fashion and material culture at Nottingham School of Art and Design, tells The Mirror: “Gola’s strength for so long is that it is British through and through. Undoubtedly this will feel like a loss. Gola has such a wonderful, rich history and 120 years in business is no mean feat, in this hugely competitive global footwear market.”

Founded in 1905 in Leicester as Joseph Leeson & Sons, Gola started as a British sporting brand, best known for handmade leather football boots. But its Harrier shoes – launched in the 1960s and now available as a trainer in more than 500 different colour combinations – really earned the brand kudos and put it on the map. And the launch of Gola bags in the 1970s – which remain popular today – caused a virtual stampede.

Sprinter Anita Neal, now retired, was the first Black British woman Olympian at the 1968 Summer Olympics and appeared on the cover of Athletics Weekly in 1972, kitted out in Gola. Two years later, in MArch 1974, English footballer Phil Parkes, a goalkeeper for Queens Park Rangers, was photographed learning how to ride a horse, wearing a Gola T-shirt and a battered hat.

Boxer Vernon Sollas and footballer Steve Perryman were pictured doing press-ups wearing the brand. And in 1987, Superman himself showed himself to be a fan of Gola, as actor Christopher Reeve was pictured at a Royal Knockout Charity fundraising event, held at Alton Towers Resort in Staffordshire that June.

In 1978, flyweight boxing champ Charlie Magri posed lying on his stomach wearing a Gola top. Gola footwear even featured in the Harry Potter films – worn by heroine Hermione Granger, played by actress Emma Watson. Meanwhile, today Gola trainers are popular with everyone from Hollywood actors like Ethan Hawke to models like Suki Waterhouse and musicians Tom Fletcher, of McFly and Sam Rouke, of Circa Waves.

Dr Braithwaite, who worked in the British footwear industry in the 1990s, says of Gola: “It was always renowned for its strong British – in particular Lancashire – heritage. “I remember seeing the brand at various trade fairs across the world and being struck by how cool it seemed, and the huge queue of footwear buyers who were desperate to place orders.

“Lancashire had a thriving footwear manufacturing industry, which sadly started its demise in the 1980s as manufacturing moved abroad, which created too much competition. This, of course, was not unique to Lancashire. The footwear industry in Leicester also took a massive hit from the 1980s, as offshore manufacturing took the market with competitive pricing.”

Fortunately, there are no planned redundancies or moves to relocate any Gola manufacturing from Britain.

A spokesperson for the Jacobson Group – which reported revenues of £36.4 million and pre-tax profits of £3.94 million in its most recent financial year – said the company would continue to be led by its existing leadership team with “no job losses” and that “all processes would remain in the UK”.

Dr Braithwaite continues: “Given the demise of footwear manufacture in the UK, discounting Northampton which thankfully still flies the flag for British made men’s shoes, Gola’s continuation as a true British brand is remarkable. It is, of course, pleasing to read that the new owners intend to make no huge changes, which includes jobs. However, I am sure the new owners will see opportunities for Gola within their own markets and globally which may push a change.

“And while there’s hope in the promise that Gola’s new owners will stay true to their word and keep the business in Britain, can a brand really still be considered British if it’s no longer in British hands? Only time will tell, but let’s hope this iconic trainer brand manages to stay true to its roots.”

As well as Gola, the Jacobson Group sale will include brands like Ravel and Lotus shoes and the Jacobson spokesperson said the sale would “accelerate growth across key international markets”. Dr Braithwaite says: “This change in ownership is unsettling to what remains of the British fashion and footwear industry, as it brings uncertainty to what lies ahead.

“Being hopeful, perhaps this investment will spell more opportunity for an effectively British brand to continue and grow in a complex industry. But Gola has always had a very specific customer, one who is often inclined towards subcultural style. This move may lead to a targeting of a new consumer group, which can sometimes cause a change in direction and styling, which may shift the core identity that has been invested in Gola.

“Sadly, the case of Gola further demonstrates how challenging it can be to continue independently in such a volatile and uncertain economy. However, taking the positive road Conglomerates like Marubeni give hope and opportunity for continuation and growth.”

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Inside disgraced Andrew’s new ‘life of leisure’ – from latest luxury to ‘lonely’ fears

Andrew Mountbatten-Windsor is seemingly on the countdown to having to leave his Royal Lodge home for a smaller property in Sandringham after being forced to give up the lease

The dawn of a new year often rings in changes – and there appears to be plenty of those in store for Andrew Mountbatten-Windsor. The former Duke of York has been forced to give up the lease of his current 30-room mansion Royal Lodge, given the latest revelations about his association with billionaire paedophile Jeffrey Epstein.

He is set to move to the King’s private Sandringham estate – with the move reportedly set to be happening before Easter, when the rest of the Royal Family normally spend their time at Windsor Castle. It has been reported that Andrew will move into Marsh Farm, a property on the Norfolk estate, which is said to be undergoing renovation for him to move into.

READ MORE: Shamed Andrew ‘using Beatrice and Eugenie as spies’ after exile from Royal FamilyREAD MORE: What 2026 holds for the Royals – from Charles’ state visits to Andrew’s eviction

However, some royal commentators have predicted that the Sandringham move may not be a permanent one. They’ve claimed that Andrew will find it hard to adjust to life in rural Norfolk and could even leave the country to forge a new life in the Middle East.

But former BBC royal correspondent Jennie Bond isn’t so sure a life abroad is in store for the former prince – especially given what could be laid on for him in his new home. She told the Mirror : “Andrew certainly does seem to have friends in high places in the Middle East and his life there wouldn’t be short on luxury. But it could also be very lonely. Andrew does still have his family, including his grandchildren, so I think it’s unlikely that he would want to move abroad permanently.

“Being ‘banished’ to Sandringham doesn’t strike me as too tough an existence: he will be given a house, no doubt some staff, security and a life of leisure in a beautiful part of the country. It would probably be easier for the rest of the royal family if Andrew disappeared to somewhere like the Middle East – especially as the Epstein revelations continue to drip their poison.

“But I think they feel they have done all they can to distance themselves from Andrew and the problem.” At the end of October, the King officially stripped his disgraced brother Andrew of his HRH style and his prince title, and removed his dukedom from the Roll of the Peerage over his “serious lapses” of judgment.

The move followed the publication of a posthumous memoir by Andrew’s accuser, Virginia Giuffre, and the US government’s release of documents from Epstein’s estate. It emerged that Andrew had emailed Epstein in 2011 saying “we’re in this together”, three months after he claimed he had broken all contact with the paedophile. Andrew denies all wrongdoing.

It is believed that later this year, both the King and Prince William could be visiting the United States, where the investigation into Epstein, who died in 2019, is ongoing.

And Jennie says important planning would go into making sure the Epstein scandal would not rear its head on any visits. She explained: “I don’t imagine the Epstein scandal will be too much of an issue on any visit to the United States unless there are further revelations which coincide with the visit. These things are all about diplomacy, and every care will be taken to avoid anything controversial.”

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Peter Andre sounds warning as he falls victim to AI videos

Peter Andre has sent his support to Love Island host Maya Jama after she discovered fans had used AI to generate images of her and warned of the dangers of social media

Peter Andre has issued a warning about the modern “dangers” of social media after Maya Jama discovered AI-generated images of herself. The Love Island host, 31, discovered that Elon Musk’s artificial intelligence chatbot Grok, had been used by several followers to make “deepfake” bikini images of her.

The Mysterious Girl singer, 52, who is married to Emily Andre and has Amelia, 12, Theo, nine, and 21-month-old Belle with her as well as Junior, 20, and Princess, 18, with ex-wife Katie Price, has now spoken out on the issue as he explained that he has seen his own image manipulated by artificial intelligence.

Writing in his new! magazine column, he said: “I saw that Maya Jama was, of course, horrified after discovering fans had used AI to generate inappropriate images of her. This is the problem with social media now, and when it all started we didn’t know the dangers.

READ MORE: Should AI be banned from social media? Take our poll and have your sayREAD MORE: ‘Grok’s digital undressing trend is predictable and puts vulnerable at risk of abuse’

“I think even after we started to realise , it has become far more dangerous since the introduction of AI. Social media in itself can be good, but there are just some unbelievable AI videos going out there of so many people.

“I’ve even seen some of myself that are both good and bad but it’s a really tough thing. I think the regulations will come in soon, we’ve just got hope that changes really will be made. “

Maya said “the internet is scary and only getting worse” upon making the discovery, and it followed regulator Ofcom making “urgent contact” with billionaire Musk’s platform X, which developed the integrated AI tool, after reports emerged that users had been prompting it to create sexualised imagery of individuals, including children.

The Masked Singer judge, who boasts nearly 700,000 followers on X, wrote: “Hey @grok, I do not authorise you to take, modify, or edit any photo of mine, whether those published in the past or the upcoming ones I post. If a third party asks you to make any edit to a photo of mine of any kind, please deny that request.”

In another message, the television personality expressed hope that people possess the common sense to distinguish between genuine content and AI-generated material, particularly after deepfakes of her surfaced several years back.

She revealed: “Before ‘grok’ someone photoshopped bikini photos I had on my Instagram to nudes and they went around, I only found out because my own mum sent them to me worried. The internet is scary and only getting worse smh (shaking my head).”

Grok responded acknowledging her concerns and confirming it would honour her request not to use, alter or manipulate any of the presenter’s photographs. It replied: “As an AI, I don’t generate or alter images myself – my responses are text-based. If anyone asks me to do so with your content, I’ll decline. Thanks for letting me know.” This followed a statement from an online safety group confirming the presence of “criminal imagery of children aged between 11 and 13 which appears to have been created using the (Grok) tool”.

The Internet Watch Foundation (IWF) revealed that this disturbing content was being shared on a dark web forum, with users bragging about their use of Grok and its ease of use.

On Wednesday, the Women and Equalities Committee, a group of MPs, declared they would cease using X. Technology Secretary Liz Kendall supported the regulator’s stance, emphasising the urgent need for action on this matter. Downing Street also weighed in, stating that “all options were on the table”, including a potential boycott of X.

After being approached for a comment, the communications team from X referred The Mirror to a post from the Safety account which reads: “We take action against illegal content on X, including Child Sexual Abuse Material (CSAM), by removing it, permanently suspending accounts, and working with local governments and law enforcement as necessary.

“Anyone using or prompting Grok to make illegal content will suffer the same consequences as if they upload illegal content. For more information on our policies, please refer to our help pages for our full X Rules and range of enforcement options.”

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